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imc receives eLearning Award for “Adaptive Learning”

The eLearning Journal has awarded imc with the eLearning Award 2023 in the category "adaptive learning". From more than 300 submissions from Germany, Austria and Switzerland, the jury of the eLearning Journal awards innovative projects with showcase character in more than 50 categories.

Saarbruecken, January 2023

In the category "adaptive learning", the "Digit@l Fitness Check" was awarded, which imc developed together with a German car manufacturer to motivate and empower all employees to participate and actively shape the digital transformation.


The Digit@l Fitness Check is a responsive, quiz-based digital learning module with the aim of arousing interest, motivating, imparting basic knowledge on topics of digitization and providing individual orientation on which learning opportunities are most relevant for an employee. To this end, the learning module uses a specially developed scoring system that provides learners with individual learning recommendations based on their answers. In this way, users can receive targeted and individualized training in line with their learning needs.


Since the training is aimed at all employees, the prior knowledge of the learners varies greatly. One of the challenges for the experts was therefore to anticipate and compensate for the possible overload with the large selection of offers. "The feedback shows that the learners are enthusiastic about the novel form of knowledge preparation," explains Sven R. Becker, Board Member of imc. "The deliberately provocative implementation of a „Fitness Challenge“ fits very well with the client's corporate culture and was particularly well received by younger target groups."

Further information

For the 13th time, the eLearning Journal 2022 jury will present the eLearning AWARD. With over 300 project submissions, the interest in the eLearning AWARD was unbroken. In the end, state-of-the-art projects prevailed in 50 categories. If you would like to learn more about the awards, please take a look here.


Read everything about this award winning project here.

Nina Wamsbach, Communications Manager, imc AG
Nina Wamsbach
Communication Manager