Emotionality makes it easier for employees to identify with the brand. This identification has a positive effect on motivation and thus directly on daily work. Emotional brand training also generates brand ambassadors from within the company - both internally and externally. (…) read more

Mental health is more important than ever: we show what new approaches we are adopting to promote contentment and health at imc. (…) read more

Whether we work from home or from the office, hybrid working and global teams have fundamentally changed the way we work together at imc. So it's high time for us to ensure global communication and collaboration standards so that collaboration continues to work successfully. (…) read more

No more boring onboarding processes! In the move! article we show how we at imc will also create a new welcome culture in the future with New Work. (…) read more

“No appointments today – I’m learning.” Is it possible to write that without earning funny looks? Making it possible is a key task for modern companies. Learning and professional development must lose the “necessary evil” or “seminar as a benefit” labels and be anchored as a vital component of corporate culture. (…) read more

In the interview, we show what New Work looks like at imc and how a shared working environment is designed with the best possible results for everyone. (…) read more

Join us on our journey towards a new working culture and experience the opportunities, challenges and successes from the classic working world to the "new working" of the future. (…) read more

Artificial intelligence (AI) is often viewed sceptically in Germany, but often without justification. In this interview with Kristian Schalter, we talk about how future technologies like AI will change our working world and why Germany cannot afford its current AI scepticism in the long term. (…) read more

Competence transfer thanks to digital games? It's possible! In an interview with Çiğdem Uzunoğlu, we explain how computer games and continuing education fit together and how they can be used effectively. (…) read more