case study chatbot web based training kundenreferenz villeroy boch
Case Study
Villeroy & Boch

With chatbot and WBT to the
trade fair

Villeroy & Boch is one of the leading premium brands for ceramic products worldwide. Founded in 1748, the family business based in Mettlach, Germany stands for innovation, tradition and abundance of style.

As a renowned lifestyle brand, Villeroy & Boch has a presence in 125 countries with its bathroom, wellness and fine tableware products.

THE PROJECT
THE CHALLENGE

Fit for the leading trade fair

The ceramics manufacturer Villeroy & Boch needed to train around 400 sales representatives worldwide for a trade fair. Each employee attending the fair had to complete mandatory virtual product training so they would be able to present the new products.

 

The greatest challenges were: 

  • Time pressure: training had to be complete by a certain date 
  • Ensuring mandatory participation 
  • Subsequent testing of learning success 
  • Catering to different ages with different e-learning skills
THE SOLUTION

Virtual product training

Two different web-based training courses (WBT) were created for the predominantly technical products. For all other new developments a chatbot was developed.

The chatbot was filled with short learning units aka learning nuggets, each taking 3 minutes to complete. Each participant moved through different topic areas and product training units.

Each employee arriving for the trade fair was required to complete these training courses in advance and demonstrate in a test that they had understood the learned content.

case study chatbot web based training kundenreferenz villeroy boch
THE RESULT

Delighted customers

The training received a strong response and achieved high levels of acceptance. Employees provided extremely positive feedback.

Villeroy & Boch therefore plan to work with equally innovative, digital training concepts for future trade fairs.

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Target audience
400 Sales employees
Learning formats
Chatbot & Web Based Training
Experience
Combination of LMS and Content
WHAT OUR CUSTOMERS SAY
We experienced our collaboration with imc as very pleasant and professional. Our requirements were fully met, and whenever timing was tight, imc did their best to be flexible and accommodate us.
Jörg Karrenbauer
Technical Trainer
Villeroy & Boch Global Academy
INFOS & DOWNLOADS
case study lms customer reference eppendorf ag
Case Study
Eppendorf

Training internal and external audiences

case study lms customer reference eppendorf ag

Headquartered in Hamburg-Eppendorf, Eppendorf AG develops, produces and distributes products and services for laboratories all over the world. These products are often used in the pharmaceutical, biotechnology and food sectors.

The company is the world market leader in many areas of laboratory technology. Across its global operations, the group has more than 3,000 employees at 34 locations.

THE PROJECT
THE CHALLENGE

Knowledge acquisition in record time

Increasing legal requirements, fast global growth, more employees, a more extensive portfolio and a shorter time to market – A few years ago, Eppendorf AG faced all of these challenges. To fight these challenges, it required not only the employees to be trained but also the network of external partners and service providers to be educated. Only when this network of both internal and external groups (together the so-called "Extended Enterprise") is up to date with the latest products, services and developments, at all times, Eppendorf can provide the quality that it strives for. Time and efficiency are essential in this training process.

 

Mastering these challenges is even harder when old-fashioned and time-consuming training processes slow down the progress. This is where the professionally set-up blended learning concept within a cloud-based solution comes to the rescue. 

case study lms customer reference eppendorf ag
THE SOLUTION

An open professional development concept

As part of an integrated e-learning strategy, the imc Learning Suite was implemented across the entire company as “Eppendorf Academy”. Hosting in the Microsoft Azure Cloud ensures virtually unlimited scalability and immediate availability

The objective was to systematically complement or replace existing face-to-face training courses with e-learning offers to create a blended learning experience.

 

The imc authoring tool Content Studio was chosen for the creation of interactive and multimedia learning content. 

case study lms customer reference eppendorf ag
THE RESULT

90 % of users rate the courses
as helpful

In order to facilitate swift identification and rectification of gaps in the content, obtaining continuous feedback from the course participants was very important for Eppendorf AG.

The dialogue with the learners directly shows to what extent the learning content helped the learners perform their daily tasks, and where further improvements were needed. 

The participants’ feedback has been impressive: A staggering 90% of users to date rate the courses as helpful or very helpful.

case study lms customer reference eppendorf ag
Target audience
3000 employees at 34 locations
Learning format
Blended Learning
Experience
Cloud-based LMS and Content Studio
WHAT EPPENDORF SAID
Photo of Dr. Dietmar Kahle
We are already seeing significant benefits in how quickly we are reaching large numbers of employees – irrespective of time and place.
Dr. Dietmar Kahle
Director Learn Management
Eppendorf AG
MORE INFO & DOWNLOADS
pfm medical ag headquarter
Case Study
pfm medical ag

On the safe side with validatable processes in the Learning Management System

Logo pfm medical ag

pfm medical ag is an internationally operating, medium-sized, family-owned company from Germany that offers special solutions in the healthcare sector. The company has enjoyed success in the development, manufacture and sale of quality products and has offered reliable services for nearly 50 years. Its portfolio covers the medical fields of surgery, histotechnology, cardiovascular technologies and infusion technology.

 

Therapeutic safety and therapeutic success are the core themes of all of pfm’s proposals. All solutions and products aim to contribute towards improving the quality of life for patients and of work quality for users.

Headquartered in Cologne, Germany, the company employs over 600 people at twelve locations worldwide.

pfm medical ag is an internationally operating, medium-sized, family-owned company from Germany that offers special solutions in the healthcare sector. The company has enjoyed success in the development, manufacture and sale of quality products and has offered reliable services for nearly 50 years. Its portfolio covers the medical fields of surgery, histotechnology, cardiovascular technologies and infusion technology. Therapeutic safety and therapeutic success are the core themes of all of pfm’s proposals. All solutions and products aim to contribute towards improving the quality of life for patients and of work quality for users. Headquartered in Cologne, Germany, the company employs over 600 people at twelve locations worldwide.

BACKGROUND

pfm medical, a medical technology company, belongs to the pharmaceutical and medical technology sector, and this 'high-risk' sector is subject to a strict obligation to document evidence of all work and training procedures.

 

Depending on the market they serve, these sectors are governed by the U.S. Food and Drug Administration (FDA) as well as additional regulations from the European Medicines Agency (EMA).

In addition, in 2017 the EU issued the Medical Devices Regulation (MDR) which also regulates the handling of the software used; the transition period for the MDR expires on 25 May 2021.

THE PROJECT
THE CHALLENGE

Comply with Medical Device Regulation without accumulating paper folders by the metre

"After just under two years, we had about ten running metres of A4 folders and had to file and enter every piece of paper by hand; that had to change". This is how Hans-Heiko Müller, Team Manager of Organisation Learning at pfm medical, describes the situation in mid-2020.

 

At pfm medical, the mandatory complete documentation of all training courses used to be implemented using paper records, as is still standard practice at many companies. After completing a training course, whether online or in-person, employees had to print out a paper themselves and confirm successful close-out with their signature.

 

The signed document was then delivered in person or by post to headquarters, where it was manually checked and entered into the existing learning management system (LMS). This was an error-prone job that tied up a lot of resources.

pmf medical production line
THE SOLUTION

A validatable LMS in the SaaS cloud

In order to decrease the effort required for these processes while continuing to work in compliance with the rules, pfm medical decided in mid-2020 to convert the existing LMS into a validatable learning platform.

For this purpose, the company selected the imc AG Golden Master package which includes system set-up, commissioning and all updates for customers. Another special feature of the package is the validation documentation, which is provided by imc. This is the basis on which a system can be validated by the customer.

 

Specifically, this means that imc takes care of the overall configuration of the system and the documentation of the cloud setup. As part of this, imc documents that all the required steps for the proper installation of the system environment have been followed.

 

Hans-Heiko Müller explains, "In theory, we could have converted our existing LMS into a validatable system ourselves. But I would have had to have hired at least one full-time employee just for the documentation that would have been necessary at the beginning and as well as for every change and update in the future, because a few hundred pages each time add up quickly."

 

Of course, the topic of data security also played a major role for pfm medical. But the imc cloud solution was convincing: With a 99% guaranteed availability, certifications according to ISO 27001 and ISO 9001 and a 24/7 service time, there was nothing left to wish for. The cloud solution creates an even higher level of security than the classic paper filing system, as it is secured several times and cannot be destroyed by a fire, for example.

THE RESULT

The end of the paper economy

After the successful changeover, the time had finally come; the end of the paper economy could be initiated. Instead of having to print out and sign each certificate, pfm medical employees can now enter their courses into the system themselves. All they have to do after a course close-out is confirm via e-signature that they have successfully completed the course.

 

In addition, entire groups of employees can be enrolled on certain learning paths together and automatically receive reminders about upcoming mandatory training courses. Although these features had already existed in the company's original LMS, regulations prevented them from being used for validation-related training.

 

Hans-Heiko Müller sums it up: "We learned quite a bit during the conversion process. We have adapted our processes to the system, not the other way around, and have evolved as a result. But in a way, we also had to accept that we will lose a bit of flexibility.

doctor holding an ipad

Little things that I used to change myself in 20 seconds now run through a change process and are checked and documented within the context of a four-eyes principle. The total process now takes a little longer. Still, the advantages clearly outweigh the disadvantages for the company. With the system and the documentation created by imc, we err on the side of caution during audits and save a lot of work and time at the same time in the process."

Achievement
validatable LMS
Certifications
ISO 27001 and ISO 90001
Time savings
included validation documentation
WHAT OUR CUSTOMERS SAY
Hans-Heiko Müller, pfm medical ag
With the system and the documentation created by imc, we err on the side of caution during audits and save a lot of work and time at the same time in the process.
Hans-Heiko Müller
Team Manager Organisation Learning
pfm medical ag
INFOS & DOWNLOAD
case study lms customer reference bsh hausgeraete
Case Study
BSH Hausgeräte

Advanced training for service technicians
around the world

case study lms customer reference bsh hausgeraete

BSH Hausgeräte AG is the biggest domestic appliance manufacturer in Europe and one of the leading companies in the sector worldwide. The group’s main brands are Bosch and Siemens.

In addition to its eight special brands catering to individual consumers, BSH also serves selected home markets with the regional brands Balay, PITSOS, PROFILO and Coldex.

The product portfolio covers the full spectrum of modern household appliances

THE PROJECT
THE CHALLENGE

Adapting training content to
local standards

Global growth of the product portfolio, employee numbers and geographical coverage made it necessary to rethink the professional development concepts used by BSH. 

The goal was to adapt the training content to local learning habits in the different countries to fill any gaps in the knowledge of the service technicians in each location. BSH’s intent was to achieve uniform training standards so that customers around the world would enjoy the same high-quality service. 

 

It is of great importance to BSH that service technicians anywhere in the world are able to service appliances, repair them if necessary, and offer competent and professional advice to customers within a short period after the launch of a new product. Moreover, practical training on appliances was to be introduced locally.

What was missing was a modern, multinational professional development concept with a homogeneous database that allowed easy administration of face-to-face training and flexible implementation of tailored online training in real time. 

case study lms customer reference bsh hausgeraete
THE SOLUTION

Global professional development platform
for 10,000 technicians

Following an in-depth market analysis, the professional development administrators at BSH decided to implement a learning management system by (LMS) by imc, the “Learning Suite”. They called it the “BSH Learning Universe”.

 

With this global professional development platform, more than 10,000 BSH service technicians in 50 countries can quickly and easily access the training material tailored to the specific country and use it to support their daily tasks. Easy administration of face-to-face training, reliable assessment functions and reporting round off the solution.

What’s more, the blended learning approach facilitates lasting efficiency gains for the face-to-face training. This saves the technicians up to 20% in training time, while significantly reducing administration costs.

case study lms customer reference bsh hausgeraete
THE RESULT

EUR 10 million in savings 

The results speak for themselves: Since the LMS was introduced, service technicians have been saving around 20% in training time, which is equivalent to EUR 10 million in total. 

Moreover, learners loved how flexible the platform is. The LMS by imc is capable of implementing tailored requirements for each country. This involves more than just using the right language: Basic knowledge relating to fundamental topics like maintenance and repair and customised training on new regional products also differ by country. The “BSH Learning Universe” precisely addresses the requirements and needs of the service technicians at the different locations.  

 

“The imc Learning Suite is highly flexible and adapts to our requirements. The LMS not only covers our need for product training: We also use the system for our health training. Above all, the intelligent training booking processes make our work a lot easier. Since we implemented the LMS, Excel list administration is a thing of the past!”, Peter Tolaini, BSH Learning Universe Administrator, UK sums up.

case study lms customer reference bsh hausgeraete
Target audience
10,000 technicians
Experience
LMS
DAS SAGEN UNSERE KUNDEN
Photo of Sonja Hild
We set our goals high with the ‘BSH Learning Universe’ – and achieved them: In more than 50 countries on five continents, our colleagues in Technical Customer Support are trained to the same high standards. Yet, each of our local training programmes is as unique as our products.
Sonja Hild
Head of Training and Development in the Customer Service Division
BSH
INFOS & DOWNLOADS
case study blended learning customer reference hager
Case Study
Hager Vertriebsgesellschaft

At the cutting edge with
blended learning

case study blended learning customer reference hager

The Hager brand stands for straightforward and safe electrotechnical installations in residential, industrial and commercial buildings. The portfolio covers everything from energy distribution and cable routing through switch and building technology to door communication.  

 

The Hager Group based in the Saarland town of Blieskastel is family-owned, looking back on 50 years of tradition. Thanks to its continuous development, the company now counts 11,400 employees worldwide.

THE PROJECT
THE CHALLENGE

Making role-based knowledge available
at short notice

At Hager, it is a known fact: Role-based knowledge must be available quickly and at short notice. To ensure this while also providing blended learning and gamification elements for independent electrical engineers, Hager was looking for a suitable partner.  

 

When a new meter cabinet system was introduced all the way back in 1997, information had to be shared with customers almost immediately. Even in those days, the company took a step towards e-learning: Computer-based training (CBT) was recorded onto CD-ROMs and supplied with the products. A lot has happened since. CBT has become WBT. Learners are no longer provided with physical, tangible CD-ROMs on which knowledge is stored. Instead, clicking a link gives them access to the virtual training camp where up-to-date knowledge is transferred.

“Very clearly, the trend in e-learning is to quickly provide learners with role-based knowledge at relatively short notice,” explains Martin Zimmer, Online Training Advisor at Hager.

case study blended learning customer reference hager
THE SOLUTION

Instant availability, maximum scalability
and lower costs

Hager has been using the SaaS version of the imc Learning Suite learning management system since 2012. The cloud solution facilitates instant availability and enormous scalability while achieving significant cost savings compared to the traditional on-premise variant.

This learning environment provides learners with a lot more than just access to web-based training (WBT): They can also view webinar recordings or utilise interactive operating instructions in the form of smart lessons – anytime and from anywhere.  

 

But why pick one if you can have it all? Hager leverages blended learning to inform independent electrical engineers about the company’s products. For this target group, imc and Hager have already produced four WBTs on topics such as “Lighting control and dimmers” or “Smart metering” – both of which are key content for energy efficiency. 

case study blended learning customer reference hager
THE RESULT

An effort well received by the learners

Always new WBTs, gamification elements and interactive training courses: The online learning opportunities are well-received by the learners. It shows in the high click rates, as well as in the satisfied feedback. “It’s safe to say: The more up-to-date a WBT is, the greater its acceptance,” Zimmer sums up the feedback.

“The training courses are becoming more sophisticated, and we use a range of interactive elements to communicate the learning content,” he continues. “Our efforts are appreciated!” 

 

The latest web-based training develops know-how on modern cable routing and room connection systems in a playful way. Instead of old-fashioned question-and-answer tests, the partners leveraged realistic exercises in an appealing, virtual world. This training course is more like a serious game than a traditional WBT, and allows learners to compete against and challenge each other.

case study blended learning customer reference hager
Target audience
more than 11.000 employees worldwide
Experience
Blended Learning
Lerarning format
LMS & Content & Authoring
WHAT OUR CUSTOMERS SAY
Icon representing Avatar Quiz apps
It is always a pleasure to work with imc. We particularly appreciate the constructive and pragmatic dialogue in the projects we realised together.
Martin Zimmer
Referent Online-Training
Hager
INFOS & DOWNLOADS
case study learning management system customer reference sg automobil ag
Case Study
S&G Automobil

Learning management system helps
cut red tape

case study learning management system customer reference sg automobil ag

S&G was founded in 1898. In 1998, on its 100-year anniversary, it was renamed S&G Automobil AG.

The subsidiary S&G Automobilgesellschaft established in 1990 is now the biggest Mercedes-Benz representative in Saxony-Anhalt. Today, around 1,400 employees including almost 300 trainees and apprentices at 11 locations in Baden-Wuerttemberg and 8 sites in Saxony-Anhalt ensure that we keep our promise every single day:

“With S&G, you are in for a good drive.” 

DAS PROJECT
THE CHALLENGE

Meeting documentation obligations
with mobile learning

S&G wanted to bring the company’s professional development and training measures up to date and drive digitalisation. The objective was to quickly and directly provide information to around 1,300 employees across 19 locations. This required reductions in email traffic while ensuring that employees really do receive information on training courses. Furthermore, all employees regularly need to complete training courses on topics such as money laundering, compliance and data protection. This process was to be uniform and clear to map. 

In addition, solutions were needed to equally train employees without permanent access to a desktop computer. 

case study learning management system customer reference sg automobil ag
THE SOLUTION

Uniform processes and time-savings 

The solution came from imc, featuring a central platform and the learning management system – which S&G named “Lernwelt” – world of learning.  Once implemented, the LMS ensured that employees actually receive information and are able to complete the right training courses. 

The allocation of training courses and instructions is automated, and employees are assigned groups and receive course information and bookings automatically depending on the group they belong to. For instance, an automated reminder is sent out when its time for an employee to refresh their training on a particular topic. 

case study learning management system customer reference sg automobil ag
THE RESULT

“Lernwelt” brings greater acceptance

S&G was able to achieve some of its goals immediately after implementing the LMS: The paper and email overload decreased significantly. S&G intensively uses the automated allocation, and automatically assigns advanced training and instructions or sends out reminders for mandatory training to individual user groups. This also simplifies verification and documentation of mandatory training on topics such as money laundering, compliance, and data protection. 

 

The fact that employees can now register for training courses directly rather than having to go through their line manager also helped to cut administration costs. Moreover, transitioning some of the face-to-face training to an online format resulted in major time savings.  

 

The Content Studio also helped to improve course quality, and employees highly appreciate the training units designed by their own colleagues. This boosted acceptance of the LMS. 

case study learning management system customer reference sg automobil ag
Target audience
1400 employees at 11 locations
Tools
LMS & Authoring
Achievement
Measurable business improvement
WHAT OUR CUSTOMERS SAY
Our employees are very proud of their own content created in Content Studio. That definitely boosted acceptance of the LMS.
Christian Mai
LMS Project Owner
S&G
INFOS & DOWNLOADS

Find our more about S&G and further details about the LMS-implementation in the interview of the article series LMS Hot Topics.

case study serious game customer reference linde material handling
Case Study
Linde Material Handling

Two gold awards for
serious game

case study serious game customer reference linde material handling

Linde Material Handling develops high-performance intralogistics solutions tailored to specific needs, enabling its customers to achieve long-term competitive advantages.

The company is one of the biggest forklift and warehousing equipment manufacturers in the world.

 

It has been setting the standard for industrial truck, fleet management, driver assistance system and service solutions for over 50 years. Linde has more than 13,000 employees worldwide.

THE PROJECT
THE CHALLENGE

Playful knowledge transfer

With its new, playful training, Linde Material Handling is pursuing two key goals: Transfer the necessary basic knowledge in the field of intralogistics to all colleagues worldwide, while raising awareness of challenges and improvement potentials in intralogistics among all employees.

case study serious game customer reference linde material handling
THE SOLUTION

A virtual learning environment in the
form of a serious game

The serious game “City of Goods” developed by imc is set in a distribution centre and structured in five training stations. The learner takes on the role of a new employee, receiving a virtual tour of the warehouse.

They gain an insight into different roles and challenges in the workplace, such as high rate of packaging errors, storage space problems or unsafe working conditions. 

 

Each learning station comprises an entrance area, one or two rooms and an office. In the virtual learning environment, the learner communicates with colleagues and obtains first-hand information on the issues at hand and the areas that require action. The player earns points by finding the right solution. Once a certain number of points has been achieved, the player is given access to the office. Here, they must explain the solution they came up with and implemented, before earning a minimum number of points to successfully complete the station.

The game is presented in 3D to make the simulation as realistic as possible.

case study serious game customer reference linde material handling
THE RESULT

Gold for “City of Goods”

At the 20th World Media Festival in Hamburg, “City of Goods” scored not once, but twice: The jury of the Television & Corporate Media Awards honoured the serious game with an intermedia-globe Gold Award in the Learning Programmes category.

To top it off, Linde and imc received the Grand Award for best submission in a main category.

case study serious game customer reference linde material handling
Target audience
13,000 employees
Learning format
Serious Game
Experience
Virtual learning enviroment
INFOS & DOWNLOADS
case study lms blended learning customer reference lufthansa aviation training
Case Study
Lufthansa Aviation Training

Taking off safely with LMS and
blended learning

case study lms blended learning customer reference lufthansa aviation training

Lufthansa Aviation Training (LAT) is a wholly-owned subsidiary of Lufthansa AG, providing training and development for flying personnel in a global market since 1997. In addition to the flight operations of the Lufthansa Group, more than 200 other airlines also have their crews trained by LAT.

The product portfolio includes basic training of pilots and flight attendants, flight simulator training, emergency and service training. 

THE PROJECT
THE CHALLENGE

Strict guidelines and highly flexible
training content

Highest quality standards for pilots and flight attendants: That is the mission of Lufthansa Aviation Training (LAT). To achieve this goal, the company utilises proven didactic concepts, experience and state-of-the-art learning technologies. The wholly-owned subsidiary of the Lufthansa Group is among the pioneers in the use of e-learning in training and development. Even in the 1990s, the company employed multimedia web-based and computer-based training courses, transitioning from face-to-face events to an online format. 

 

However, this was still not enough to achieve swift implementation of the different airline’s diverging requirements. Moreover, guidelines and instructions from the Federal Aviation Office (LBA) must be strictly observed, often requiring inclusion in the curriculum.

“LAT’s training business is very volatile. When one of our clients buys new aircraft, defines new learning content or needs more flight attendants, we must be able to respond quickly,” says E-Learning Team Leader Udo Link at LAT. The solutions the company had in place were no longer sufficient. A consistent, modern and professional development platform had to be implemented that would instantly be ready for action.

case study lms blended learning customer reference lufthansa aviation training
THE SOLUTION

Learning management system in the cloud

In the summer of 2010, LAT decided to implement a learning management system (LMS). Choosing imc as their supplier was an easy decision: At the headquarters of the Lufthansa Group, the imc Learning Suite was already a great success.

LAT decided on the cloud-based version of the multiple award-winning imc Learning Suite, the learning management system by imc. Together with Microsoft, imc is offering an instantly available and easily scalable LMS solution as Software as a Service. It allows LAT to always respond flexibly to changes in real time, both in relation to the number of trainees and the learning content. The LMS also facilitates smooth and intelligent dovetailing of online training and pure face-to-face training. 

 

For instance, future flight attendants must complete a 2-day online training course before arriving for their first face-to-face training. With this approach, LAT ensures that all participants are sufficiently prepared and have the same level of knowledge. The Learning Suite facilitates the implementation of a uniform and consistent blended learning approach while significantly reducing administration costs.

case study lms blended learning customer reference lufthansa aviation training
THE RESULT

Flexibility and furthering motivated learners

Following a test phase, the entire curriculum for flight attendant training was transitioned to the blended learning concept with the Learning Suite. LAT primarily utilised LMS-based e-learning to provide trainee flight attendants with straightforward access to learning content at any time and from anywhere.  

 

Being able to implement changes and adaptations swiftly also played a key role for the Lufthansa training centre. LAT leverages the full spectrum of comprehensive imc learning technology, way beyond the basic functions of the LMS such as provision of multimedia learning content, participant administration and tutor support. 

 

LAT firmly believes that highly motivated learners achieve better results and promotes this. For example, trainees can use mediated chats to speak to a tutor in the chatroom. A self test is scheduled at the end of any major learning unit, allowing each participant to assess their own performance. LAT uses mandatory tests for the Federal Aviation Office’s (LBA) learning content that requires documentation. A certificate is issued to prove a participant has passed such a test.

case study lms blended learning customer reference lufthansa aviation training
Target audience
Air traffic controllers, pilots & flight attendants
Tools & Service
Consultation & LMS
Achievement
Effficient Blended Learning
WHAT OUR CUSTOMERS SAY
Photo of Udo Link
We see that the Learning Suite made many things possible that used to be a challenge in the past. The professional development processes are quicker and easier to map and administer.
Udo Link
E-Learning Team Leader
Lufthansa Aviation Training
INFOS & DOWNLOADS
Gehirncoach Screenshot
Case Study
Mobilcom-Debitel

Get your grey matter in top form

Logo Gehirncoach

Brain cells always need new stimuli to stay fit. Together with the mobile communications provider Mobilcom-Debitel, we developed a brain jogging app which offers a personalised training plan to achieve that goal.

Logic, concentration, orientation, reaction and memory are trained with scientifically proven methods. 

THE PROJECT
THE CHALLENGE

Exciting brain training for customers

Mobilcom-Debitel wanted to offer its customers a special feature for smartphones: a brain jogging app that trains the grey matter with scientifically proven methods. It was crucial that the app would be intuitive to operate to ensure users could get started without stumbling blocks.

The training goal was to spark the users’ ambition. Unlike many other apps, it was meant to respond to each customer’s individual requirements to facilitate an optimal challenge at all times. This aimed to make the app particularly efficient while also keeping training fun. 

Screenshot Gehirncoach
THE SOLUTION

Uniform processes and time-savings

With “Gehirn Coach” ("brain coach"), the imc team developed a brain jogging app for smartphones that trains all five cognitive skills: logic, concentration, orientation, reaction and memory. The five skills are trained in different game formats.

To start off, the current status is determined with a fitness test. A personalised training plan is created based on the results. In addition, users can define their own priorities – for example, if they want to concentrate on memory training. After training, users can track their personal progress with the fitness tracker. User can see their fitness level in each skill, as well as their personal overall fitness in a special view for the current week, month or year. 

 

“Gehirn Coach” was developed in collaboration with TU Kaiserslautern. The researchers investigated thought processes in depth, and conducted studies to optimise the effectiveness of the app. Thanks to usability and eye-tracking tests throughout the development, the app is intuitive to operate. Mobilcom-Debitel customers can add “Gehirn Coach” to their mobile phone contract as an optional extra, or download the app from the app store. 

Screenshot Gehirncoach
Target audience
Mobilcom-Debitel mobile phone customers
Learning format
Game-based app
Result
Digital fitness coach
Screenshot Gehirncoach
case study digitisation digital readiness check BASF
Case Study
BASF

Are you ready for digitalisation?

BASF Logo

More than 117,000 employees in the BASF group strive to contribute to the success of their clients from virtually all sectors and almost all countries worldwide.

We have collated the portfolio in six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions.

In 2019, BASF achieved worldwide revenues of around EUR 59 billion. 

THE PROJECT
THE CHALLENGE

Needs assessment for the
digitalisation strategy

The digital transformation is shaking up almost all business processes. It is both a challenge and an opportunity for companies. BASF has rolled out digitalisation training worldwide to upskill all employees. In the first instance, this involved finding out the degree of digital readiness among the workforce.

The goal was to go beyond a strict needs assessment and also give the employees the opportunity to test their own knowledge. Intuitive operation and time-efficiency were crucial requirements for the solution. 

case study digitisation digital readiness check BASF
THE SOLUTION

An assessment for all target groups

The digital readiness check is used to assess all target groups. Based on the test, subsequent professional development measures can be tailored to the users’ starting point.

The app can be accessed from all devices, and be used from the office computer or the mobile phone. The readiness check measured the user’s competence in five subject areas: mindset (growth or fixed), business models, collaboration, agile methods and technology & analytics.

 

Rather than testing knowledge based on abstract facts, the digital readiness check uses specific examples. That makes it easier for the user to transfer any new knowledge acquired to their daily life, and ensures that all employees understand the core of the questions. 

case study digitalisierung digital readiness check BASF
THE RESULT

Kick-starting the transformation

The digital readiness check enabled the professional development organisers at BASF to quickly and clearly determine the standard of the employees’ digital education. Knowledge gaps were revealed and learning needs identified.

The test allowed employees to reflect on how much they actually know about digitalisation and digital work methods, and what else there was for them to discover. The readiness check therefore became the foundation for the subsequent group-wide education initiative aiming to enable all employees to utilise digitalisation for their own work in a smart way.

The digital readiness check is also available to the public at: https://basf.trainfordigital.com/

case study digitisation digital readiness check BASF
Target group
117,000 employees in 12 company divisions
Learning format
Digital Readiness Check
Experience
Decisions via swipe cards
Screenshot BASF