Marisa Steinmetz, who manages the Contest Against Corona project at atingi states: „We aim to help protect human lives with the quiz. Therefore it was important to us to choose a reliable, high-quality software provider with a track record of projects of this scale and who has a real partner mentality. We believe that we have succeeded in finding all that in imc and are optimistic that this format can also be expanded to other topics relevant to our target groups in the future."

imc’s CEO Christian Wachter praises the team for the steady improvements: “We are very honoured with the result and our position among the best competitors worldwide.

The team did a really great job here and our strategy of holistic and individual learning journeys and client-oriented technologies pays off. We will continue working on our learning analytic tools and hopefully make it to the Strategic Leaders in the future.”

The independent, private research and consulting institute, mmb Institute, put the development of the e-learning industry in Germany under the microscope for the 13th time. The 2019 figures from 40 providers of education were assessed with regard to the development of their sales volume, number of employees and share of turnover in the e‑learning business sectors. This was used to create a ranking of the most important German e‑learning providers.

Compared to the previous year, imc improved its overall ranking by two places and achieved the third highest turnover. This makes imc the most successful full service provider offering both learning technologies and individual learning content and consulting.

The Branchenmonitor survey first shows the total turnover followed by a breakdown into six additional sub-categories which are sorted according to business sector. imc secured 1st place in the "creation/enhancement of digital learning content" category. The Saarland-based provider also consistently ranks among the leaders in other fields such as "adaptation services for e‑learning content and software" or "tools for e-learning".

As emphasised by Sven R. Becker of the imc Executive Board, who is pleased with the positive result, "Our approach of offering client-oriented technologies has paid off. We are the full‑service provider with the highest turnover, which demonstrates that the market demands holistic strategic support."

How can digitalisation be anchored in your company? The chemical company BASF asked itself this exact question then commissioned leading e-learning specialists imc AG to develop a competency and skill development solution. The solution was ‘My Digital Basecamp, a custom web app which just received the Gold Award for "Best Advance in Competencies and Skill Development" at the 2019 Brandon Hall Excellence Awards.

"My Digital Basecamp" has allowed BASF employees to undertake a ‘digital expedition’ of sorts as part of the company's journey into digital transformation. "We want to drive the digital transformation together with our employees. With our offerings, such as the Digital Basecamp, we want to make this topic as tangible as possible, actively involving colleagues and getting them excited about upcoming opportunities," explains Martin Stork, BASF Head of Workforce Enablement. "We not only impart knowledge on technological aspects, but also on new ways of working” he says.

"The Brandon Hall Awards are the Oscars of the international e-learning industry," explains Sven R. Becker, imc Executive Board member. "It is always an honour to receive such an award and we are particularly pleased that we have been able to do so together with BASF. This project was very intensive for both sides, as we had to resort to creative workshop methods, such as, design-thinking during the conception phase and also design the entire project approach in an agile way to be able to verify the quality of the results at any time throughout the project. Therefore, we are even more pleased that the judges honoured this great result with the highest possible award".

“The Brandon Hall Group Excellence Awards programme has recognised leading organisations for the past twenty-plus years for the latest trends in Human Capital Management,” said Rachel Cooke, Brandon Hall Group COO and leader of the HCM Excellence Awards Program. “The initiatives that were honoured are not only innovative but fit the unique needs of the business and create truly remarkable success stories.”

For 26 years, the Brandon Hall Group has honoured outstanding achievements in areas, such as, learning and development, talent management and executive development. Each year there are several hundred submissions, of which only approx. 20% are awarded either bronze, silver or gold medals. Criteria, such as design, user-friendliness, clear objectives, measurability and innovation are decisive in the judges’ evaluation.

At the 20th World Media Festival on 15 May 2019 imc AG was honoured with an award for the innovative Serious Game "City of Goods". The Jury of the Television & Corporate Media Awards awarded imc an intermedia-globe Gold Award in the Learning Programmes category. imc designed the learning game "City of Goods" for its customer Linde Material Handling GmbH for the training of warehouse employees. 

Every year, the expert jury of the Television & Corporate Media Awards honours outstanding solutions from the areas of TV and Corporate Media on an international level. Applications from the fields of information, education and entertainment that can be submitted in 14 different categories are considered by the jury. The focus of the experts lies on creativity, technical excellence, comprehensibility and target-group-oriented communication when it comes to selecting the best applications. 

„ We feel honoured to receive this award together with our customer Linde at the World Media Festival “, states Sven R. Becker, Member of the imc Board responsible for Sales, Marketing, Corporate Communication and Content. „Serious Games currently are an important trend in e-learning. We absolutely consider Linde as digital champion when it comes to using digital learning strategies and innovative learning methods. It is great that we are able to support this approach by providing, implementing and introducing creative learning content. 

In the serious game "City of Goods" the learners walk through a virtual warehouse, where they become familiar with different work steps. During conversations with logisticians, they learn what challenges await them at the various stations and that they are supposed to solve without any help. The learner receives points for correctly solved tasks and loses points for incorrectly solved challenges. This playful learning approach helps employees to develop experiential knowledge which they can apply more easily in reality than knowledge learned by heart.