At the 20th World Media Festival on 15 May 2019 imc AG was honoured with an award for the innovative Serious Game "City of Goods". The Jury of the Television & Corporate Media Awards awarded imc an intermedia-globe Gold Award in the Learning Programmes category. imc designed the learning game "City of Goods" for its customer Linde Material Handling GmbH for the training of warehouse employees. 

Every year, the expert jury of the Television & Corporate Media Awards honours outstanding solutions from the areas of TV and Corporate Media on an international level. Applications from the fields of information, education and entertainment that can be submitted in 14 different categories are considered by the jury. The focus of the experts lies on creativity, technical excellence, comprehensibility and target-group-oriented communication when it comes to selecting the best applications. 

„ We feel honoured to receive this award together with our customer Linde at the World Media Festival “, states Sven R. Becker, Member of the imc Board responsible for Sales, Marketing, Corporate Communication and Content. „Serious Games currently are an important trend in e-learning. We absolutely consider Linde as digital champion when it comes to using digital learning strategies and innovative learning methods. It is great that we are able to support this approach by providing, implementing and introducing creative learning content. 

In the serious game "City of Goods" the learners walk through a virtual warehouse, where they become familiar with different work steps. During conversations with logisticians, they learn what challenges await them at the various stations and that they are supposed to solve without any help. The learner receives points for correctly solved tasks and loses points for incorrectly solved challenges. This playful learning approach helps employees to develop experiential knowledge which they can apply more easily in reality than knowledge learned by heart. 

Version 14 is out of the box! imc AG presents the latest version of its Learning Management System (LMS) to international customers and prospects in May 2019. With the new release of the imc Learning Suite, it is now even easier to create and manage individual learning paths. Additionally, the Learning Suite sports a new, modern design and improved user experience. In particular, the options for flexible adaptations and configuration options have been improved and expanded.

Making education and training as simple as possible: this is the mission that drives imc. "We want to offer a learning experience that truly meets the requirements and needs of learners. That is why it was particularly important for us to create a user-centric system that better reflects highly complex processes and can be used intuitively at the same time," says board member Sven R. Becker, who is responsible for Sales, Marketing & Communication and Content at imc.

Dr. Wolfram Jost, imc’s board member for Product Development, confirms that this release once again sets the focus on increased value for the customer: "Before we develop anything new, we always have to make a step towards the customer and ask ourselves: Does this innovation benefit the customer? As part of imc's 360-degree strategy, which integrates all teaching and learning processes into the imc Learning Suite, we focus even more strongly on the user.”