Create the Perfect
Learning Experience

Examples of a Good Learning Experience

Here we offer examples of a good learning experience from a handful of our projects.

 

It’s always a shame when training is rolled out without due consideration for learner engagement. This is one of the reasons that e-learning has a bad reputation - it’s too often seen as a ‘Click next’, box-ticking exercise that employees want to get through ASAP then get on with their day.

 

High quality, engaging e-learning helps to ensure that learners absorb, retain and implement new knowledge and skills, bringing about long-term behaviour change and improved performance.

 

Delivering a good learning experience can also help to create a culture of learning where employees then go seeking out personal and professional development opportunities that will benefit the whole organisation.

 

So on to some examples of where our e-learning solutions, including custom content and learning management systems (LMS), have enabled training to deliver real impact…

Not just good – a Meisterpiece: LMS and blended learning for Jägermeister

Jägermeister has around 1000 direct employees, plus a large network of resellers and external distribution partners around the world, making a large number of people requiring training.

 

At the same time, a coherent and strong brand image that all employees identify with is a top priority for Jägermeister, so the learner experience was considered crucial.

 

They decided to use the imc Learning Suite for their training platform because the well thought out extended enterprise scenario, in combination with the clear module structure, convinced them that we were a good fit for their needs.

Following testing and roll-out, users were especially taken with how the e-learning content triggered an emotional response. The consensus among the employees: Once you log in to Meister Academy, the training courses don’t feel like learning.

 

The direct integration of LinkedIn Learning courses was also received very favourably, as it gives employees an even greater choice of courses.

 

Philipp Terstesse, Manager Global Trade Marketing at Jägermeister, gave the following summary:

 

Our goal was to create a learning experience that takes a new approach and motivates learners. The learner and employee experience were extremely important to us.

 

We firmly believe that our digital ambitions go a long way towards shaping the future of our brand. We are thrilled to have a strong partner in imc who will stay by our side as we embark on this journey into the future together.

 

Read more about our work creating an LMS and blended learning for Jägermeister.

Comprehensive onboarding and learning experience for The Green Climate Fund

Established within the framework of the United Nations Framework Convention on Climate Change (UNFCCC), this organisation based in South Korea was set up to assist developing countries in adaptation and mitigation practices to counter climate change.

 

At the time of writing, The Green Climate Fund (GSF) had raised $10.8B USD to support 200 projects and avoid 2.1B tonnes of CO2 pollution.

 

The fund wanted a comprehensive onboarding and training solution providing an understanding of GCF's climate focus, shared values, governance, policies and practices, all underpinned by a learning experience framework and strategy.

We worked closely with GSF to create their Learning Experience Framework - a continuous model of learning and development that embeds opportunities of meaningful experience, exposure and education.

 

This was followed by 20 hours of Digital Orientation Modules, focusing on four core types of digital learning approaches to meet the diversity of needs we discovered throughout our research:

  • Scenario-based training
  • Storytelling
  • Problem-based learning
  • FAQs and resources

As a result of this e-learning, we were able to measure a reduction in human operational and procedural error, while embedding confidence and competence among new employees.

 

imc and the Green Climate Fund were recognised as Platinum winners in the 2021 LearnX awards. Client feedback was also extremely positive - George Zedginidze, Head of Knowledge and Change Management at the Green Climate Fund said:

 

We at the GCF are elated to be partnered with imc! Their professionalism and flexibility has made this project what it is today. We are especially thrilled with the imc team, whose time, effort, and abilities have made this partnership a success.

 

Read more about this onboarding and learning experience project for GCF.

Motivation for an unloved topic: compliance training for Audi

Trainees are usually unenthusiastic about the idea of compliance training even before it begins - to say the least. So Audi wanted to create unusual compliance training, delivered in a way where the necessary knowledge is clearly conveyed to them and they have fun along the way.

Welcome to Fraud City. The city “eats” its residents – skin, hair and all. We hope you’re up to it. Enter at your own risk.

 

Not your usual intro to compliance training! This entire web-based training (WBT) course involved motion design and adopted the style of “Sin City”. It takes the brave participant to a corrupt city full of dangers and suspect colleagues – accompanied by Detective Fraudless.

 

The employee navigates through the training course with the criteria for identifying cases of fraud being revealed along the way. So are behavioural patterns that call for special attention.

 

Audi demonstrated great courage with this unconventional concept – and reaped the rewards: The elaborate and polarising concept leaves a lasting impression, creating a buzz among almost all employees.

 

Laura Schumacher of the Audi Compliance Department told us:

 

Compliance training is always a tricky subject. For this WBT though, we received very favourable feedback from our employees!

 

Read more about this fun and engaging compliance training for Audi.

Want to learn more?

You can see more examples of a good learning experience within the case study section of our website. Can we help you to transform training within your organisation by creating an engaging learner experience?

 

Contact us here at imc.

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Gijs Daemen
Gijs Daemen
Global Marketing Manager
hero image punk improv theatre
Training with a Difference
Improv Theatre as a Teaching Method

Using Improvisational Theatre for Corporate Learning

Interview with Marlene Konrad, a consultant and trainer specialising in communication, collaboration and change

The curtain is just about to go up. The actors are calming their nerves as  the excitement in the audience builds. Just another “normal” day at the theatre. Except there’s no script: anything goes. This is improvisational theatre, and spontaneity is the name of the game.

 

Improv actors need to be constantly on their toes, ready to pivot and respond to ever-evolving situations. Working together, they juggle ideas, developing the scene as they go along. If one idea falls flat, they move on to a new one without any break in the flow of action.

 

The skills used by improv actors seem to align closely with what’s expected of a lot of teams in today’s corporate world. In both cases, it’s about navigating uncertainty, constantly adapting to new challenges, trusting in one’s teammates, and working together spontaneously.

 

If this is true, then surely it’s not too much of a stretch to use improvisational theatre techniques in corporate learning? To find out how this might work, we spoke to Marlene Konrad, a consultant and trainer specialising in communication, collaboration and change.

breaker punk improv theatre

Change requires a willingness to learn

“For me, learning and change are two inseparable parts of the same thing,” Marlene Konrad explains. “Change in an organisation can succeed only if all employees learn something new and if they learn how to grow and develop. That’s why learning is such a key part of my work.”

Konrad studied theatre and media studies and English language and literature. She completed her practical training at Commha Consulting, where she continues to work as a consultant and trainer.

Marlene Konrad

Marlene Konrad

In her work, Konrad likes to switch things up and try out-of-the ordinary approaches. She is passionate about improv theatre, for example. “Using improvisational theatre, or at least elements of it, as a training method is nothing new. It’s called applied improvisation, and it’s been around for quite a while. But I’ve developed my own personal approach because I’ve been doing improvisational theatre for a long time and have led several improv groups.” Alongside a whole range of improv-inspired projects, Konrad uses improvisational theatre techniques in two main areas.

Agile teams

The salient point here is that improvisational theatre is a team sport. “Improv theatre teams have many characteristics and skills in common with effective teams in work contexts. Hence, we can adapt a lot of improv techniques for team development and collaboration. Improv teams have to remain unfazed by extreme situations. They need to be able to navigate complete uncertainty, for example. And that’s also something that is expected of agile teams in work contexts.”

 

Reflection

Another key aspect of improv theatre is that it sheds light on things that would otherwise remain hidden: “Improvisation makes intangible things real. That’s why I like to use it as a tool for reflection. Improvised roleplays bring into the open things that are normally difficult to explore, such as communication, conflict, feelings and interpersonal relationships. This is hugely important in feedback training and leadership seminars, for example.”

punk improv theatre, actors playing, role play

New Work – new challenges: Tomorrow’s teams need more certainty

For Marlene Konrad, one of the greatest challenges in organisational transformation processes is to embrace flexible thinking. She explains this in terms of companies weaning themselves off rigid processes and workflows while still ensuring that their employees feel safe and secure. “Perhaps you’ve heard of ‘psychological safety’. This is where I foster in a team a sense of safety that comes from the team itself, from the interrelationships and responsibilities between the members of the team,” Konrad explains. “It’s important that this feeling of safety no longer derives from processes because processes can quickly change. So, as well as being flexible, the team needs to work on relationship building.”

 

Improving this sense of safety within teams is another area where improv theatre techniques can help. To be able to function as a member of an improv team, you have to be open to what’s going on around you and willing to put yourself out there as a person. “You’re thrown into a situation where you need to swing into action quickly because there’s no time to think about ‘what if’. In that situation, you need to have the confidence that you won’t make a fool of yourself if you react spontaneously. That it’s okay to mess up and fail. The art is to ‘fail well’. And that’s something that can be practised using improvisation methods.”

collaboration

The “Yes, and...” thinking as an innovation booster

Ever been in a meeting and heard an idea dismissed with “yes, but...”? How might that meeting have gone differently if everyone had said, “yes, and...” and simply taken the idea and run with it?

 

“Yes, and ....” thinking is a key part of improv theatre, and it’s a highly effective technique in innovation processes, as Konrad knows from personal experience: “By saying ‘yes’, I start by accepting what my conversation partner is saying. I consciously avoid following that with ‘but’ because a ‘but’ can close the door to a lot of potentially good ideas. You need to keep that door open and start out by saying yes to everything. Spontaneous improvisation is a good way of explaining this principle.”

 

Of course, after all those yeses, the team needs to make an intelligent selection and close the meeting. “That’s another aspect that improvisational theatre is great at teaching,” Konrad explains. “When doing a scene, if you keep bouncing from idea to idea to idea, then sooner or later the audience will get bored. Hence the actors need to focus, build coherence and bring the scene to some kind of logical conclusion. By training in that, too, you can learn how to conduct brainstorming sessions and manage innovation processes successfully using the ‘yes, and...’ principle.”

whiteboard with yes on it

Improv techniques can also be used in digital learning journeys

While taking an entire improvisational theatre performance digital might be a bit of a challenge, the learning methods involved are actually highly transferable to digital learning journeys. The only prerequisite is that all participants meet in an online session with their cameras and microphones on.

 

Marlene Konrad has already run numerous remote training courses and speed learning sessions using improv theatre methods. “They work really well online. The improv exercises often give rise to a certain synchronicity, or presence, between the participants that enhances the training. And that’s true online, too.”

actors learning together

Examples of learning with the impro method

  • Role reflection
  • Feedback training
  • Innovation/design sprints

Konrad has now developed her improv training technique to the point where she can hold online sessions with more than 20 learners. “It actually works surprisingly well in large groups. For individual roleplays or improv scenes, you can work really effectively in breakout sessions and then reconvene the whole group to reflect and share the learnings.”

Multi-participant digital sessions can be incorporated alongside web-based training and self-learning phases into most learning journeys. That is why our experts recommend that designers consider all format options when creating digital learning journeys. It’s all about having a mix of formats because different learning formats work best with different types of content and offer different advantages. And now: Curtain up!

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Contact person

I joined the imc newsroom team in 2021. As a journalist my heart beats for content and storytelling.

 

I’m excited to figure out how e-learing and digitization affect the future of work. My task is to create content to talk about and I’m always looking for trends.

 

Privately I love to travel and eat Tapas.

 

Topics: E-Learning Trends, Corporate Social Responsibility, Press and Influencer Relations

Nina Wamsbach
Communication Manager
standard vs custom content
Two categories – One goal
Custom vs. off-the-shelf training content: Which best suits your needs?

“Off-the-shelf training content is no longer an uncomfortable compromise”

When is a custom training course money well spent? And when does an off-the-shelf training course make sense?

Digital training solutions continue to gain ground. With the objective of placing learners at the core and inspiring them with real learning experiences, decisions have long been based on factors other than just time and cost.

 

Yet, to design individual learning paths, you don’t necessarily need custom training content. We spoke to two learning experts, who explain the differences between custom and off-the-shelf training content, and describe what content is best suited for a custom or an off-the-shelf training course design.

street ball game

Custom vs. off-the-shelf training content – the differences

Custom training content – specifically and exclusively designed to meet a company’s e-learning requirements – is generally created from scratch. Its starting point is a specific need or task, for which a special solution is designed, and an entirely new training course is created.

 

These solutions are a great choice for companies seeking to cover specialised topics, such as training for their own production areas – where it can be safely assumed that no standardised solution suitable for their needs exists.

jaegermeister meister academy

Custom Content: Jägermeister Meister Academy

Meanwhile, off-the-shelf training content describes training courses or learning content created independently from any specific customer enquiry which can be used by different companies in a generic form. Thus, this content addresses tasks of a general nature rather than a specific issue or need.

 

Typical topics almost every company needs to deal with would include information security and data protection. These can be perfectly covered with off-the-shelf training courses, as they reflect regulations and laws applicable to all, rather than company-specific issues.

 

A clear preference for off-the-shelf training content also exists for compliance trainings, given that the fundamental principles are based on the applicable laws. However, if a company wants to convey their corporate policy in their training course, things get trickier. Stephan Härle, Instructional Designer at imc explains: “Off-the-shelf trainings provide information of a general nature: You must be careful with gifts and may have to contact your Compliance department. Meanwhile, custom training content can offer more detail: In our company, gifts worth X or more must be approved by our Compliance department. It is impossible to include this in off-the-shelf training content because guidelines differ in every organisation.”

cyber crime time

Standard Content: Cyber Crime Time

“This should really be the first question to ask from a customer perspective – before deciding whether to use off-the-shelf training content or arrange for custom content design,” Philipp Schossau, also Instructional Designer at imc, explains. “Are my training requirements or issues very specific? Or is this type of training utilised by many different people in various sectors?”

How unique is custom training content?

“First of all, we get together with the customer and carry out a major needs assessment,” Stephan Härle says. “If the right conclusions are drawn at this stage, the training can be designed to fit the target group perfectly. But we can only do that with a custom training. Defining the target group very precisely enables us to find the right approach, make the training exciting for a greater number of learners, and increase the completion rate. Custom really means customised for a specific requirement and tailored to the learners’ needs.”

 

“It’s like buying an outfit,” Philipp Schossau continues: “If you were to attend a gala dinner, it would be rather difficult to find a suitable mass-produced smoking that fits perfectly. However, if I’m only going out for a nice dinner, without it being a special occasion, then I can buy and wear off-the-shelf outfits that I enjoy wearing.”

Still, even the best store-bought suit cannot compete with a tailored fit, and the same applies to e-learning content for certain target groups.  “I understand this issue all too well. I have very short arms, and many things will simply not fit straight off-the-shelf,” Schossau jokes.

We raise the bar for off-the-shelf training content

In the past, off-the-shelf content often seemed somewhat stale. That is changing. This past year, imc has been developing and expanding its off-the-shelf content. The specialist department researches relevant topics in its market. Ideally, the solutions are a match for all customers and across countries. But above all, the latest off-the-shelf training courses aim to feel good, cutting edge and highly motivating.

two basketball players

INFO

  • At imc, off-the-shelf training content meets the same high requirements for design and user experience as custom training content.
  • T off-the-shelf training courses recently designed by imc are fully responsive, and the relevant training courses can be completed from mobile devices.
  • Both categories can be integrated into a learning management system (LMS) or be utilised without an LMS.

Stephan Härle: “We want off-the-shelf content to break free from its poor image. While many reasons speak for custom content, off-the-shelf content need not be an uncomfortable compromise. On the contrary, it can be a perfectly suitable and useful solution that is also enjoyable.”

 

Naturally, resource investments are significantly lower, given that no further input is needed for the content design. Moreover, ready-made training content is available much faster than a custom solution that needs to be designed first. Of course, costs can play a role in this decision, too. Off-the-shelf content is usually cheaper.

But the two categories can also be combined to leverage their strengths, Härle explains: “There really are no limits! With an individual learning journey, off-the-shelf content might, for example, be included as learning nuggets. Our objective is to create off-the-shelf content that feels nothing like off-the-shelf. Cyber Crime Time, the Journey, is a prime example for this.”

Cyber Crime Time e-learning content header

Cyber Crime Time

The Grimme Online Award nomination adds to a long line of awards recognising the serious game Cyber Crime Time. With the Cyber Crime Time learning journey, the creators respond to current developments, and offer extensions like the Phishing Detection Booster.

 

Companies can purchase Cyber Crime Time as off-the-shelf content. A trial version is available for anyone wanting to play the role of a hacker.

The questions companies should be asking themselves, when deciding whether off-the-shelf content could meet their needs:

Infographic standard vs custom content
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E-Learning-Punk Logo

Contact person

I joined the imc newsroom team in 2021. As a journalist my heart beats for content and storytelling.

 

I’m excited to figure out how e-learing and digitization affect the future of work. My task is to create content to talk about and I’m always looking for trends.

 

Privately I love to travel and eat Tapas.

 

Topics: E-Learning Trends, Corporate Social Responsibility, Press and Influencer Relations

Nina Wamsbach
Communication Manager
imc brand training
Brand Training:
Understanding a Brand Means Experiencing It

The Power of Emotionally Intelligent Brand Training

How brand training can enhance employee brand loyalty

It takes a lot to build a strong brand. You need fresh and appealing brand visuals, a corporate design that’s modern and to the point, and an identity that’s bold and a little out of the ordinary. And, not least, you need employees who are engaged and totally on board.

 

Your employees influence your brand, both directly and indirectly, and help shape its external impact across all touchpoints, from initial customer contact to the actual product. Ideally, you want each and every employee to be a multiplier, positively representing your brand in dealings with friends and relatives, when out at a restaurant or at a party and, most importantly, on social media.

 

This all sounds nice, but how to achieve it? The answer is brand training. Many of our customers have been asking us about it, so we’ve decided to take a closer look, using ourselves as guinea pigs. In this article, we describe our own new brand training course, the rules we followed in devising it, and why we believe it is a worthwhile investment.

imc brand training welcome

Rule #1: Brand Engagement + Education = Brandification

When it comes to the values behind a company’s brand, the first step is for everyone in the company to get back to the basics. What are the brand’s origins? What are the principles that underpin it? What is the company’s purpose? By learning about these things, learners become aware that everyone in the company can play a part in realizing the values and goals of their brand. And because brands change over time, the learning needs to be ongoing.

 

imc is no exception. We have changed a lot over the years – and will continue to do so. As well as relaunching our brand, we want to achieve greater momentum on issues like new work, diversity and inclusion, and our own transformation. Consequently, the objective of our new brand training course is to communicate this culture shift and the underlying values in a way that is readily accessible so that we can instil in our employees a strong emotional attachment to our brand.

 

Learning objectives set out the areas and levels where change is to happen (understanding, thinking, action, etc), so it is important to define them right at the start of the brand training process.

imc brand training welcome tablet

imc Brand Training

Rule #2: Genuine attachment transforms initial attraction into a full-blown relationship

A company’s fundamental values and culture are reflected in virtually everything it does and therefore need to be understood and actively supported by its employees. New hires, in particular, must be able to rapidly internalise what their new employer’s brand means and stands for. They applied for the job out of an initial attraction to the brand, and it is now up to the company to build that attraction into a genuine relationship.

 

A successful onboarding journey is vital to this because onboarding is the first step towards brand loyalty. For this reason, companies should proactively offer onboarding experiences that are consistent with and support their brand promises.

 

That’s why the completed brand training course at imc was specifically developed for our new onboarding journey and designed to fit into our onboarding storytelling. It also works as a stand-alone training course for established imc employees.

imc brand training

imc Brand Training

To ensure that new employees find it easy to get started and engage with our brand training, we have made it an integral part of our onboarding process. We have also incorporated it into our learning management system (LMS). To reach as many learners as possible, brand training must be easy to engage with, not take up too much time, and be accessible from any location and device.

Rule #3: Turn likes into love with emotional branding

Emotional branding is very powerful. It’s the art of connecting with people by tapping into their feelings. But how do you translate this emotional aspect into online training? One very effective approach is to use elements of branding that have high recognition – such as logos, brand visuals or mascots. You can generate very strong emotional appeal by incorporating these elements into storytelling as a way of communicating your brand message.

 

We (almost) always follow our own advice, so we chose storytelling for our own brand training course. The narrator is our mascot, Max.

storytelling icon

Storytelling:

Storytelling is a communication method that uses narratives to convey information. It is widely used in knowledge management, child and adult education, journalism, psychotherapy, marketing, PR and advertising.

Max looks a little like a ghost and emerges from the dot on the “i” of imc. He starts out very pale but gradually takes on more colour as the learner progresses through the course and learns more about the imc brand.

imc mascot max

imc Mascot Max

Max features in every module of the imc brand training course. For example, in one module, he reads from a book telling the story of the company’s founder, Professor August-Wilhelm Scheer. As the course progresses, the mascot pops up to provide background on various points or quizzes the learner on content they have just covered.

Rule #4: The right implementation is everything

In our case, the right tool for creating the brand training course was Articulate Rise. It allowed the team to get involved and help shape the course right from the outset. The necessary expertise in didactics and form was provided by our inhouse instructional designer Oliver Steinhilber. “Brand training courses are very much in demand from our customers at the moment,” he says. “Everyone’s looking at learning on topics like onboarding, change and new work, and the people responsible for it in HR, marketing and internal communications want to make sure their learning content is authentic and has emotional appeal.”

authoring tools imc Express and content studio

The Right Tool:

To be sure you’re using the right tool for creating your training course, it’s best to talk to an instructional designer first. Articulate Rise is a sophisticated software application that has a reasonably steep learning curve. For less experienced users, authoring tools like imc Express provide a quicker and easier way of getting started on generating content.

Why invest in emotionally intelligent brand training?

Simple: because brand training content with emotional appeal makes it easier for employees to identify with the brand. This sense of identification improves employee motivation and therefore has a direct effect on their day-to-day work. By using brand training content that has emotional appeal, a company can also create brand ambassadors from among its own ranks – employees who will champion the company brand to both internal and external audiences.

 

Deep understanding of shared company values and genuine buy-in to the company culture lead to better communication and collaboration, as imc Director of Brand Strategy Kerstin Steffen explains: “Brand training is effective if afterwards everyone feels confident they have chosen the right employer, and all learners feel positive and excited. Effective brand training turns employees into role models who are happy to be ambassadors for the company spirit and brand message.”

Photo of Kerstin Steffen
Everyone should finish the course understanding what makes us who we are here at imc and what values we identify with – as well as what kind of cooperation and collaboration we embody and expect.
Kerstin Steffen
Director Brand Strategy
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Contact person

I joined the imc newsroom team in 2021. As a journalist my heart beats for content and storytelling.

 

I’m excited to figure out how e-learing and digitization affect the future of work. My task is to create content to talk about and I’m always looking for trends.

 

Privately I love to travel and eat Tapas.

 

Topics: E-Learning Trends, Corporate Social Responsibility, Press and Influencer Relations

Nina Wamsbach
Communication Manager
diversity in e-learning
Diversity Has to Be Learned
Diversity in e-learning content

Corporate Learning is a Window into Your Organisation’s D&I Soul

Three golden rules for companies seeking to put diversity on their training agenda

Let’s say a company comes to us for help with incorporating diversity and inclusion (D&I) into the learning experience of its employees. Up until fairly recently, the first question we would ask would be, are you looking for training content that appeals to a diverse target audience, or training content that deals with the subject of diversity?

 

But things have changed over the past couple of years, as Philipp Schossau, Senior Instructional Designer here at imc, explains: “Making training courses diverse in terms of both content and visual appearance is now a standard requirement, irrespective of the subject matter. Diversity training, on the other hand, has its own special requirements – most notably a clear stance on the part of the client.”

 

Diversity in e-learning is clearly growing in importance. So, in this article, we have put together a summary of key recommendations for companies seeking to incorporate diversity into their learning experience.

diversity, colors, festival

All a matter of perspective? Tips for implementing diversity in training content

Prospective employees want to be able to see what a company’s position on D&I is, and how the company is championing the D&I cause. So, whatever the subject matter, company training courses should be diverse and gender-neutral in design. Here are three golden rules for making training courses diverse and inclusive:

Culturally diverse characters:

Whenever human personas or mentors feature in a training course they should reflect a certain degree of cultural diversity. If there are not enough personas to demonstrate sufficient diversity, then it is possible to use fictional characters – avatars – that have no particular cultural background.

imc Biz Quiz

Diverse gender identities:

Needless to say, learning content should aim to reflect and include all gender identities. It’s not enough to merely employ terms like “male”, “female”, and “gender-diverse”. The aim, rather, should also be to break down conventional gender roles and gender stereotypes. Our learning experts therefore always endeavour to keep their design concepts free of these outdated roles and clichés.

diversity, avatar

INFO:

We’re currently working on a diversity avatar creator. Before taking part in a training course, each user will be able to build an avatar that looks however they want it to, regardless of cultural background or gender role.

Gender-neutral language:

This often depends on the requirements articulated by the company in question. However, we strongly recommend the consistent use of inclusive language across all training content.

in German you can use "*" to create gender-neutral language

imc express bot with level up icons

GOOD TO KNOW

Authoring tools like imc Express automatically offer a range of output options and simplify the process of creating diverse and inclusive training content. With imcExpress, this process is controlled in the background via AI.

Attitude is a prerequisite for special diversity trainings

The role that D&I management plays in a company is rooted in the corporate culture. This has a direct impact on a company's learning culture. Those who want to implement special diversity and inclusion training into the learning experience of their employees must have a clear stance on it. For this reason, companies should always be clear about the goal of a training before designing the content.

To sensitise the learning audience to diversity issues and communicate facts about D&I, we recommend scenario-based learning. Scenario-based learning uses real-life examples and situations. The closer the learning scenarios are to real-life situations, the more relatable the taught (behaviour) rules will be for the learners. Sensitisation can be further improved by using diverse personas to make learners aware of different or new perspectives.

Ready when you are

Things are changing, and organisations are already taking steps to make their training courses more diverse and to raise awareness of D&I. But many companies are still holding back for fear of doing something wrong. That’s why it’s critical to support D&I with effective corporate communication and drive genuine cultural change. In other words, when it comes to D&I, companies need to be bold and have courage of their convictions.

long way to go, goal in sight

“The more global the company, the more likely that it’s already sensitised to diversity issues and will take the initiative and articulate diversity requirements for our projects,” said imc project management officer Kenneth Littlepage, Project Management Officer Business Consulting at imc in a previous interview on D&I. “Locally focused companies, on the other hand, tend not to be so sensitised, so it’s up to us to ask questions.”

 

However a company might choose to approach it, diversity is a topic that’s here to stay, especially for today’s younger generation. Warm fuzzy words in the corporate vision statement are all well and good, but they won’t carry much weight if the company is a monoculture of white men in suits or hides behind disclaimers to the effect that “the use of he and his is solely for ease of reading and refers to all genders equally”. If you want diverse people in your company, you actually have to make them feel included.

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Contact person

I joined the imc newsroom team in 2021. As a journalist my heart beats for content and storytelling.

 

I’m excited to figure out how e-learing and digitization affect the future of work. My task is to create content to talk about and I’m always looking for trends.

 

Privately I love to travel and eat Tapas.

 

Topics: E-Learning Trends, Corporate Social Responsibility, Press and Influencer Relations

Nina Wamsbach
Communication Manager
Hero Image Punk 2d Maps
Structure of a Map-Based Training Session
Advantages of 2D maps

Tips for Using 2D Maps in e-learning

The many advantages of putting learning content into a map structure

Learning content should be inspiring, if not utterly captivating. Ideally, it should be branded and look cool. And it needs to be engaging for the video gamer generation, without alienating more conventional learners. That’s a lot of boxes for modern learning experiences to tick.

Consequently, many companies and organisations are turning to map-based training. Even so, it’s a fairly new area, and the e-learning applications of maps may not be immediately obvious, despite the ubiquity of Google Maps.

 

That’s why we have put together this article. It explains the difference between 2D and 3D maps and illustrates the structure and advantages of 2D map-based training.

2D Map deutsche Bahn

Differences between 2D and 3D maps

Arguably the most important difference between 2D and 3D maps is the browser performance required. 3D maps are rendered live in the browser, so they require more computing power and a very stable network or internet connection. The upside is that 3D maps allow dynamic perspectives: users can switch perspectives within the map.

 

A 2D map does not allow dynamic perspectives, but the viewer can create the impression of changing perspective by moving relative to the map. This 2D principle is employed in many strategy games, for example. The map is based on images in which it is not possible to change perspectives. The advantage is that fairly large story/learning worlds can be shown without requiring a lot of browser performance.

Gif Mickey Mouse

2D animation

2D does not necessarily mean static. Within a 2D world, it is possible to have individual elements that are animated and dynamic. This is called 2D animation, and it lends life and vibrancy to 2D maps. It is even possible to integrate 3D graphics into 2D maps.

The introduction: arriving on the map

As with most learning experiences, it’s a good idea to start with an introduction. The introduction can appear or pop up on the map in the form of a chat window or a specially created page that briefly outlines the storyline and subject matter of the training session. It is advantageous here to explicitly tell the learner what the training task will involve, and what their objectives are. The benefit of showing an introduction directly on the map at the outset is that the learner does not need to leave the learning world and therefore does not lose focus.

2D Map Deutsche Bahn

2D Map Training Deutsche Bahn

The main narrative: read the map

It is vital that the main part of the session is self-explanatory. This means the map must be intuitive to use. A certain degree of in-map guidance can be achieved by unlocking individual tasks step by step. That way, learners intuitively know the correct task order, without having to be explicitly told. Crucially, this approach allows learners to discover the learning content for themselves, i.e., exploratively. The navigation leads via the 2D map to various locations that the learner can ‘visit’. An example would be where the map shows a building that the learner can click on and enter in order to progress to the next task or access a learning nugget.

2D Map Deutsche Bahn

2D Map-Training Deutsche Bahn

Interstitial and achievement screens can be used to lend further structure to the main narrative by appearing as pop-ups overlaying the map. They can provide orientation by showing learners their next tasks, highlighting their progress, or making them aware of further options. The whole learning experience can be made even clearer by adding jump labels to individual locations on the map. These can be used to help the learner navigate from tasks to their associated learning content.

GOOD TO KNOW

Learners should not need to leave the map (the learning world) at any point. Everything they need in order to achieve their objectives should be contained within the map. This can be achieved, for example, by using chat windows that open directly on the map, or by showing learning nuggets, content items and hints as overlays on the map.

The conclusion: leave the map

In 2D maps, just as in other learning settings, it is important to clearly mark the conclusion of learning units and tasks so that learners know they have successfully completed the section in question or indeed the entire training session. There are many different ways of doing this. The key is to ensure the method chosen fits with the training session’s overall storyline. For example, you can use a list of checkpoints which is then displayed at the end with all tasks checked off. Or you can show a notification in the chat window.

End of 2D Map Training

Success message at the end of a training session

Questions?

Can a map-based training session also be short?

To retain the map’s explorative dimension while at the same time creating a training session that can be completed within a short space of time, you can reduce the amount of learning content, streamline the user experience, or confine exploration strictly to key locations on the map. The main thing is to maintain excitement while keeping the learning purposeful.

 

How gamified can a map-based training session be?

The primary focus must be on the learner experience, so the map should not contain any unnecessary actions or locations.

 

Surely map-based training sessions are very labour-intensive to produce?

Not necessarily. The total overhead can actually be relatively low, as the world created by a 2D map makes a relatively large contribution to creating an exciting learning experience. It is possible to reduce the design overhead that goes into learning nuggets/subpages by integrating them into a 2D map.

 

But isn’t that really expensive?

The 2D map format does not necessarily require more design work by our experts, so it is a very good alternative to 3D maps, even for limited budgets.

 

What are the other advantages over 3D maps?

Good performance, low overhead, faster page loading.

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Contact person

I joined the imc newsroom team in 2021. As a journalist my heart beats for content and storytelling.

 

I’m excited to figure out how e-learing and digitization affect the future of work. My task is to create content to talk about and I’m always looking for trends.

 

Privately I love to travel and eat Tapas.

 

Topics: E-Learning Trends, Corporate Social Responsibility, Press and Influencer Relations

Nina Wamsbach
Communication Manager
E-Learning Content Trends
Trendspotting
Where is e-learning content going in 2022?

This year’s e-learning content trends

Interview with Falk Hegewald, Director E-Learning at imc

Out with the old, in with the new. A new year brings new content trends that nobody involved in corporate learning can afford to ignore. Together with Falk Hegewald, Director E-Learning at imc, we are taking a look at the coming year’s crucial topics for companies.

Falk Hegewald

INFO

Falk Hegewald started out in design: He studied graphic design and followed that up with game design. But when imc introduced him to the e-learning sector nine years ago, he decided to stay put. “Back then, I was attracted to the idea of creating something new in this world of e-learning. It was all still very 1990s in those days,” says Hegewald. At imc, he is responsible for custom and off-the-shelf content  worldwide.

E-Learning Content Trends imc-e-learning-punk

Now, we’re really getting started: 3D, VR and Metaverse

Falk Hegewald is confident that the upcoming big changes are here to stay – well beyond 2022. Many major corporations are driving the development of virtual reality and metaverse. Nike recently acquired a design studio that “produces” NFTs and virtual running shoes.

 

“The key driver for metaverse is to create a world where you can play. However, that world will also feature workspaces. We are already entering that world with virtual meeting rooms,” Hegewald explains. “At imc, we are taking that as an incentive to develop the 3D aspects of our content to gain a head start in the creation of such digital worlds and environments.”

E-Learning Content Trends imc-e-learning-punk Description Metaverse

INFO

Metaverse:

Metaverse describes an immense collective virtual space formed when real and virtual worlds merge. A metaverse comprises both open and closed platforms. Companies can create their own worlds as well as digital products, and even sell them there – just like in the real world.

Engaging content and adaptive learning

This year will also see a strong focus on more engaging content that both motivates and captivates the learner. Not everything needs to be a game, Falk Hegewald claims: “You can also use novel engaging activities and formats. There is already demand for inspiring training, as companies have realised that they need to get more buy-in from their employees. As a premium content provider, we can deliver that.”

 

Adaptive learning will also be very relevant for content in the year ahead. In the past, the focus was on learning management systems featuring intelligent interfaces that facilitate appropriate distribution of training courses. Now, we are moving towards skill management through content. Falk Hegewald is confident that adaptive e-learning content will be in demand this year. “You rarely need everyone to learn everything. Employees with different levels of knowledge attend the same training course. Testing prior knowledge and leveraging suitable tools to assign content becomes a whole lot easier if the content is adaptive, too.”

E-Learning Content Trends imc-e-learning-punk Adaptive learning

Adaptive learning

Premium off-the-shelf content will be big next year

Last year, Falk Hegewald was particularly excited about the "Cyber Crime Time"awareness game, which deals with IT security issues by letting the learner take on the role of a hacker. Step by step, they learn the most common cyber-attacks first hand. “This goes well beyond your typical off-the-shelf content, be that from us or from our competitors. We wanted to create something that gets the employees’ attention.”

 

Yet, that was only the first step: This year, Cyber Crime Time will be expanded to include additional training courses and learning nuggets – smaller learning units. “Our aim is to create an entire training world for IT security so Cyber Crime Time remains exciting for our customers,” Hegewald explains.

E-Learning Content Trends imc-e-learning-punk

Premium Standard Content of imc

Falk Hegewald’s department also had their hands full designing custom content for corporate clients throughout 2021: They created a wide range of complex learning content, as well as complete digital learning journeys – covering everything from onboarding through corporate strategy to exciting sales training for customers like Jägermeister. “Generally speaking, many of our customers were more daring in their content design and presentation this past year. We love that trend and believe there is room for even bolder creative moves in the stories and the design,” says Hegewald.

E-Learning Content Trends imc-e-learning-punk Jägermeister Customer Case

The Jägermeister Master Academy

The war for talents goes into the next round

Companies are forever looking to attract talents and retain them long-term. The right onboarding and employee development are playing an ever-greater role in this quest.

 

To feed into that ambition, it is important that professional development content is up-to-date and dynamic. Falk Hegewald explains: “Young talents joining the job market are used to a different pace, they use media in a totally different way. It can become very challenging for a company to keep them engaged.”

That is why a key aspect will be to make onboarding and professional development courses accessible on all devices, enabling the latest generation of employees to learn anytime and anywhere.

 

As Head of the Division, Falk Hegewald always gets excited when new colleagues bring fresh and interesting ideas, as is often the case when they join straight out of university. “This type of inspiration is vital. As a content department, we always need to keep an open mind for new ideas.”

Falk Hegewald
More and more decision makers come from a generation that grew up playing Game Boy, making them more open to new ideas in corporate learning.
Falk Hegewald
Head of New Media
imc AG

As Content Director, what are you looking forward to this year?

“Exciting new customers and new client projects. Personally, I would really like to visit the other imc locations again and meet the employees I have not yet had any personal contact with.”

 

Well, here in Saarbrücken, we are looking forward to meeting you, Falk!

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Cyber Crime Time

Awareness trainings are the key to success in the prevention of cyber attacks

Cybercrime is on the rise. It is no longer just a handful of criminal hackers who want our data and, unfortunately, our money. Learn in this article how awareness training can improve your IT security.

The trends of the education rebellion

E-Learning Punk is an article and talk series for all L&D Pros who want to dare something and believe that digital training has to be colourful and loud.

E-Learning-Punk Logo

Contact person

I joined the imc newsroom team in 2021. As a journalist my heart beats for content and storytelling.

 

I’m excited to figure out how e-learing and digitization affect the future of work. My task is to create content to talk about and I’m always looking for trends.

 

Privately I love to travel and eat Tapas.

 

Topics: E-Learning Trends, Corporate Social Responsibility, Press and Influencer Relations

Nina Wamsbach
Communication Manager
Cyber Crime Time e-learning content screen
Cyber Crime Time
Greater IT security through targeted employee training

Awareness training: The key to success in preventing cyber attacks

There are two types of companies: those which have already been hacked, and those that will be hacked in the future.

Mobile data, free internet access and remote work make us flexible – and a target for attacks. Cyber criminality is on the rise. Gone are the days where only a handful of hackers tried to obtain our data and – sadly – our money.

 

To protect themselves, companies must establish effective IT security management. Simply implementing technical measures is no longer enough. The human factor – each company employee – is the most crucial component for successful IT security. Awareness training can be leveraged to sensitise employees to the dangers of cyber-attacks: Knowing about potential dangers helps to stave off criminal hackers.

Cybercrime comes in many forms

A hacker need not have programming skills. Social hacking, for example, involves the perpetrator calling selected persons, asking them for their password for ostensible reasons. If the victim actually reveals their password, psychological and linguistic tricks are employed. The technical skills one would typically connect with the term “hacking” are not used.

 

This makes it even more important to sensitise staff to such threats – they are dealing with a vast array of them. Few people know offhand what malware, ransomware, identity fraud, phishing or social engineering is all about.

Roman Muth

Roman Muth, Security Officer and director of cloud solutions and architecture, imc AG

But wait a minute! Not only big enterprises and publicly listed corporations are potential victims, Roman Muth, Security Officer for Cloud Solution and Architecture at imc AG shares: “Recently, SMEs have often been targeted by cyber criminality, since large corporations tend to be better protected these days. However, the tactics are similar. The masterminds first approach employees to identify vulnerabilities and obtain information they can use to damage the company, and maybe even blackmail it and extort money.”

Creating awareness through gamified learning

To create a lasting impact, employee training needs to start with sensitising employees and creating awareness.

 

No matter how abstract the subject, training needs to do two things to be fully absorbed and understood by the participants: It must capture their attention and show how it is relevant for their day-to-day work. Theoretical constructs that seem foreign to employees and have little to do with their reality at work are forgotten before they even click the final tab.

 

That is why imc developed an awareness game: to help learners grasp the issue while motivating them to dive deeper into IT security.

Cyber Crime Time e-learning content header

Cyber Crime Time lets the learner slip into the role of a hacker. Step by step, they learn the most common cyber-attacks first hand. The learner – or hacker – gradually adds to their “hacker toolkit” to obtain secret information through the employees of a fictional company.

 

Once their personal ambition to hack this company and fulfil the secretive client’s order is aroused, the most important rules for preventing cyber-attacks are virtually picked up by the way.

Cyber Crime Time e-learning content icon logo

GOOD TO KNOW

Cyber Crime Time can be integrated into any Learning Management System (LMS) and added to the corporate standard training package. A personal hacker experience is also possible without LMS integration: The online version can be played on any device and is even available free of charge on a single-user licence.

You can play the game here
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CONTACT

Contact Person

I joined the imc newsroom team in 2021. As a journalist my heart beats for content and storytelling.

I’m excited to figure out how e-learing and digitization affect the future of work. My task is to create content to talk about and I’m always looking for trends.

Privately I love to travel and eat Tapas.

 

Topics: E-Learning Trends, Corporate Social Responsibility, Press and Influencer Relations, New Work

Nina Wamsbach
Communication Manager
My Digital Onboarding Kit
How to ensure digital onboarding success

Six vital modules for every digital onboarding concept

A blueprint for efficient onboarding with lasting impact

Different companies have different requirements for their onboarding process. They might want to use modular and future-proof concepts, achieve cost and time savings compared to current approaches, or enable employees to start working sooner. Moreover, the pandemic has accelerated the need for digital onboarding as face-to-face training has not been possibleDespite the pandemic introducing more relaxedremote working arrangements, hybrid work arrangements will become the norm; hence digital onboarding will become the tool to deliver great first experience to new employees. 

 

Yet, companies are not the only stakeholders – Employees have their own expectations of the onboarding process. This is why many HR managers are deciding on learner-centric onboarding that revolves around the needs of new employees:

“I want to know what makes my company tick,” – “I want to feel like I’m becoming part of the community,” – “I want to improve my skills.”

 

To achieve that, your onboarding needs a framework that provides guidance and an emotional connection while assessing the current state of knowledge and developing expertise.

This article explains how to design an exciting and creative digital onboarding process with new and existing e-learning content, even without a learning management system (LMS).

An illustration of the key building blocks

Our experts are always developing concepts suitable for a wide range of requirements. Get a head start with our “best of” compilation. Let’s imagine this situation: You want to digitise five days of basic training that has always been conducted on site. You are looking at a very diverse group of participants. The target group for this training extends beyond new colleagues, and also includes “old hands,” as well as some external service providers. They each have a different level of prior knowledge, different hardware, and different levels of access to a learning management system (LMS). Some might not have any access at all.

 

How do you satisfy them all? The solution is to design a structured framework for digital onboarding. Our experts recommend getting a head start with these 6 modules:

  • A central (digital) starting point
  • A daily virtual kick-off
  • The self-learning phase
  • A virtual hands-on workshop
  • The online quiz
  • A learning diary

Together, these six modules form a foundation. Let’s look at each element separately.

My Digital Onboarding Kit – The modules in detail

The central starting point could, for example, be a browser-based landing page created especially for onboarding, a homepage in the company intranet, a portal page (in the LMS) or an interactive PDF. It is important that the employees can see at a glance what is on the agenda for the day when they arrive for their onboarding. Think of it as a modern timetable. Every new employee needs structure, and an overview page is an easy way to provide that.

Digital_onboarding_homepage

Portal page as central starting point

The virtual kick-off at the beginning of each training day serves to agree and discuss the agenda and objectives for the day together with the trainers. The focus should be on social onboarding, on promoting interaction between the participants. Our experts recommend a playful warm-up with surveys, icebreakers, or activation games aka energisers. Why not play a round of “I packed my bag” to get started? It is helpful to establish a meeting netiquette, specifying that cameras and microphones must be switched on.

virtual kick-off

In the self-learning phase, each learning format achieves a specific objective. For example, digital performance cards help employees gain knowledge with a certain focus, and then apply it in simulations as part of web-based training. Virtual scavenger hunts help them familiarise themselves with the company or the intranet. Companies can also integrate existing training courses or offer individually tailored or branded content. Variation between different e-learning formats has proven particularly effective.

Performance cards

Performance cards

The hands-on workshop moderated by the trainers gives the employees an opportunity to apply what they learned and clarify any questions or uncertainties. This could include polls, multiple choice questions in the group chat or whiteboards.

The online quiz concludes the day. One great example is the BizQuiz. It provides participants with feedback on their learning progress and gives them the opportunity to close any knowledge gaps.

quiz app: Biz Quiz

Finally, the learner makes their personal entry in the learning diary. An easy way to integrate the diary is to design a page in the intranet, a document in the cloud or a form that mirrors the central starting point, and which each participant completes for themselves. This serves to summarise the core messages from the workshops or formulate the questions and tasks for the self-learning phase, as well as compiling key insights from the training courses. The personal learning diary thus becomes an individual reference resource participants can look things up in long after their onboarding.

Learning diary

GOOD TO KNOW

Time investment for trainers is automatically reduced

The targeted use of digital learning formats in the self-learning phase reduces time investment for trainers during digital onboarding. That saves costs and resources. Following this 6-module approach, trainers are only required for the kick-off and the workshop phase.

Digital vs hybrid onboarding

Digital onboarding works. This approach can absolutely be appropriate while also saving resources. Nevertheless, some onboarding processes are easier to realise in a hybrid format. Of course, that does require new employees to travel to the location.

 

One example for a good hybrid solution would be to communicate theoretical content through online self-study, and then bring participants on site to carry out specific actions, such as operating machinery. The face-to-face part of the training can then be utilised for practical exercises and to clarify questions.

 

Similarly, a dual approach helps with understanding the corporate culture. For instance, companies might invite new employees for an intro day before their first day of work. Make the most of this day by asking colleagues to talk about how they realise the values, objectives, and mission of the company in their daily work. This meeting can also be leveraged to establish an emotional connection with new recruits and build enthusiasm for the company.

 

In our experts’ experience, it is not as clear-cut as one approach being universally better. Rather, it is about selecting suitable formats and linking them in a helpful way based on the new employees’ needs and the learning objectives.

We linked a special treat for anyone interested in hybrid onboarding:

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E-Learning Punk is an article and talk series for all L&D Pros who want to dare something and believe that digital training has to be colourful and loud.

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Contact person

I joined the imc newsroom team in 2021. As a journalist my heart beats for content and storytelling.

 

I’m excited to figure out how e-learing and digitization affect the future of work. My task is to create content to talk about and I’m always looking for trends.

 

Privately I love to travel and eat Tapas.

 

Topics: E-Learning Trends, Corporate Social Responsibility, Press and Influencer Relations

Nina Wamsbach
Communication Manager
person surrounded by design
Human-Centred Design

Design thinking with a human perspective

When done well, human-centred design can resonate deeply with its audience. We're looking into the importance of using this technique in e-learning and how it can look like in a practical example from Australia.

Have you ever heard the term human-centred design and wondered what it meant? Well, in a nutshell it describes the design of e-learning solutions that focus on placing learners in situations they experience every day.

Imagining human-centred design

Human-centred design works by actually imagining the experience of work, learning, and problem-solving from the perspective of the employee. Also known as user-driven design and design-thinking, the idea is to build e-learning content with the user in mind by asking them what they want.

person surrounded by design

How effective is this?

For human-centred design to be effective, e-learning designers must set aside any preconceived ideas they have about how things should work, how learners “should” do things, or what they “should“ know. These assumptions need to be replaced a deeper understanding of their actual experience.

 

How should a designer do this? Well, the easy answer is to observe and research.

What do human-centred design observation and research look like?

The effective observation and research to successfully capture the human-centred approach are quite simple. Designers would need to consult and collaborate with the end-user. They would need to immerse themselves in the world of an employee, engage with them, ask them questions, get to know their work environment, watch them work to gain an accurate understanding of what it is like to be in their shoes.

 

For human-centred design to work well,  it requires a holistic “hands-on approach” to understand how employees approach their work and why they do things the way they do.

The steps of human-centred design

After consulting with the employees to understand their specific needs, a designer would draft a ‘finished enough to test’ plan of the e-learning course.

 

The next stage would be to hold a video conference with users and walk them through the plan, taking in any feedback they may have. Once feedback has been incorporated, the building of the e-learning course will take place. After this, designers would need to have the users test it again.

 

Basically, these last few steps would be repeated until the e-learning content is refined enough that it is ready for publication!

A practical example: State of Victoria meets imc

The imc team utilised the human-centred design approach to find a solution for the onboarding of new staff to the Victorian Department of Health and Human Services (DHHS). With collaborations and workshops, we worked closely with the client and their subject matter experts to understand what separates DHHS and makes them a leading workplace for new employees.

 

The main aim of this module was to make new starters feel connected to the organisation, their role and how they are part of the bigger picture for DHHS.

mockup of dhhs modules

A human-centred solution

Through fresh, modern design and chatbot interactivities, we created a module that welcomes a new employee to the DHHS on an organisational and cultural level in an inviting, warm and friendly way.

 

Employees can now navigate through human-centred modules using computers, tablets or mobile as it is optimised for all platforms.

Focus on the learner, please!

For us to really understand and empathise with our learners, we need to be talking directly to our target audience as best we can.

 

Too often, e-learning can make the mistake of focusing on the training itself rather than the target audience.

 

By going out into the field and meeting with our learners, the human-centred design provides the best way possible to build up an accurate representation of the people we are hoping to inform and educate. This, in turn, leads to e-learning content that is both engaging and practical.

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Business Development Manager