Content Marketing Manager

Are you the queen or king of digital content? Then we are looking for you to join our marketing team as imc’s new Content Marketing Manager.

 

imc is an energetic and innovative international Software as a Service (SaaS) Learning Management System (LMS) vendor, with over 350 employees across 12 countries and a fantastic collection of well-known global brands in our portfolio.

 

We are looking for an awesome candidate with a perfect feel for (marketing) language to join our initiative-taking team of marketing professionals, in which you will be our content owner. You will collaborate closely with the team, as well as with external freelancers and agencies to make sure that all our marketing messaging is spot on.

 

Your content leads the way in our customer’s journey and your keen interest in data-driven storytelling drives you to constantly find new and better ways to this. From drawing attention through eye-catching ad copy and nurturing the right audience through compelling website content, to converting them into leads through your sharp messaging and smart CTAs.

What you'll be doing

  • Guide the customer journey and create phenomenal, audience-centric content to drive awareness, demand, and lead generation
  • Constantly identify untapped opportunities and improve our content marketing strategy for our international markets
  • Deliver, and support to deliver spot on digital content, like website articles, case studies, playbooks, infographics, videos, educational content, etc
  • Tailor content for every channel, whether it is for social media, our website, newsletters, ads, (automated) email campaigns, or landing pages

Our dream candidate…

  • Experience (3 years is about right) in (B2B) Content Marketing, SEO, Digital Content Creation, Copywriting, or other relevant marketing roles
  • Speaks perfect English
  • Has strong writing and editing skills and a passion for bringing ideas to life
  • Has experience in optimising content for ”B2B conversions / lead generation”
WHAT YOU WILL EXPECT AT IMC
Flexible Working Hours

As long as your schedule and position allow it, you can start your work flexibly

Hybrid Work
Hybrid Working

Working at home or in the imc office? We offer "Full flexibility, but not 100% remote". You can combine the advantages of both worlds depending on your personal preferences.

Modern offices

We are proud of our  "Modern Workplace" and it is what we live by. With our central offices and high-quality equipment we provide the basis for successful working environment

Development
Training & Development

A dedicated training program brings you closer to your objectives

DIVERSITY & INCLUSION

Your skills and expertise are our focus, no matter who you are or where you come from. We value diversity, and promote inclusion, and are proud of our diverse teams, so join us and bring your perspective to imc.

ANY QUESTIONS?

Do you want to know more about the job or do you have any further questions? You can get answers of a functional nature from Gijs Daemen. Furthermore, Claire Raistrick from HR will be happy to help.

Claire Raistrick
Claire Raistrick
Senior Human Resources Manager
[email protected]
Send E-Mail
+49 681 9476-315
Voice Call
OUR APPLICATION PROCESS
job application

Your application - Let's start.

We'll have a first phone call to see if we are a match.

interview

In a face-to-face interview we get to know each other.

contract

Your offer - we are happy to have you on board.

A LITTLE MORE ABOUT YOUR TEAM

Our dynamic Marketing & Communication team members are united in more than their interest in digital trends and technologies. They all value the open corporate culture, the opportunity to let their creativity run wild and work independently, as well as good coffee. There is no “I” in this team, only a “we”. The individual strengths complement each other, such that the work helps each team member grow and support the imc growth path.  

One thing is paramount for working in a diverse team across international locations: trust. There truly is no shortage of trust in this team – nor does it lack enjoyment in day-to-day work.  

GET TO KNOW YOUR COLLEAGUES

Gjis, Marketing Brand Manager, from London explains why his job is the perfect combination of creativity and data analysis and what the show Mad Men has to do with his job.

In this interview, visual designer Maren talks about creating digital training at imc and what is crucial for a successful workday.

Friendly, helpful and enthusiastic about football: get to know our sales consultant Vildan from Switzerland

GET AN IDEA OF WHAT MAKES US SPECIAL
NOT THE RIGHT POSITION FOR YOU?
  • Office Assistant (m/w/d) in Teilzeit
    Juniors, Professionals
    Freiburg
    Business Administration
  • Produkt Manager – Digital Learning Software (w/m/d)
    Professionals
    Essen
    Agile Product Innovation
  • Produkt Manager – Digital Learning Software (w/m/d)
    Professionals
    Freiburg
    Agile Product Innovation
  • More

Senior Product Marketing Manager SaaS

In the market of corporate learning user generated content is here to stay and has accelerated this fast-growing segment in the cloud market. Therefore, we are looking for a Senior Product Marketing Manager, fluent in both English and German, who will be responsible for our content authoring tool "imc Express", to join our fabulous team.

Together we will build a high-impact GTM strategy with great storytelling and differentiated product strategy. The Ideal candidate will have have functional expert experience in a SaaS technology company (preferably in the digital marketing space).  As a Product Marketer, you will be an integral part of our cross-functional team. For this highly visible and influential position, the ideal candidate will have experience working across Marketing, Product Management, and Sales teams to introduce and grow innovative product capabilities in a fast-emerging and evolving market.

You have a passion for technology and a deep outside-in empathy for customer experience and success. You must possess a solid understanding of adoption models and business value for multiple channels. In addition, you have demonstrable experience developing and executing successful product growth strategies.

Here's what you'll be doing

  • Know the customer needs, buyer journey, language, and overall mindset of the market segments and turn those insights into messages and programmes that resonate
  • Provide recommendations on pricing, promotion, and packaging approaches
  • Identify untapped opportunities and develop strategic marketing programmes to meet these needs
  • Collaborate cross functionally to develop marketing plans to drive demand for our products across all GTM channels
  • Be a subject matter expert and develop clear and engaging content for our communities such as pitch decks, solution sheets, product demos, blogs, videos, and workshops
  • Create joint marketing programmes with our value-add technology partners
  • Be present and available to customers and partners at imc events, webinars, and executive briefings
  • Sales enablement and field support: communicate the value proposition of the products to the sales team in an effective way and develop the sales tools and content needed to support the selling process

Here's what you'll need

  • 6-8 years of product management and marketing experience and/or technical pre-sales or related technology experience
  • Fluency in both English and German
  • Product Marketing experience in SaaS/Cloud is essential
  • History of improving processes, methodologies, programmes, and/or frameworks that improved company impact, customer experiences, and/or cross-team performance
  • Ability to envision and articulate end-to-end value propositions and customer scenarios
  • As a self-starter you can create and manage multiple projects effectively while driving to measurable results
  • Ability to work cross functionally and influence without authority
  • Outstanding organisational and prioritisation skills, with the ability to manage multiple projects in a fast-paced environment and consistently deliver on key milestones
  • Experiences in mentorship responsibilities is a plus
WHAT YOU WILL EXPECT AT IMC
Flexible Working Hours

As long as your schedule and position allow it, you can start your work flexibly

Hybrid Work
Hybrid Working

Working at home or in the imc office? We offer "Full flexibility, but not 100% remote". You can combine the advantages of both worlds depending on your personal preferences.

Modern offices

We are proud of our  "Modern Workplace" and it is what we live by. With our central offices and high-quality equipment we provide the basis for successful working environment

Development
Training & Development

A dedicated training program brings you closer to your objectives

DIVERSITY & INCLUSION

Your skills and expertise are our focus, no matter who you are or where you come from. We value diversity, and promote inclusion, and are proud of our diverse teams, so join us and bring your perspective to imc.

ANY QUESTIONS?

Do you want to know more about the job or do you have any further questions? You can get answers of a functional nature from Kerstin Steffen. Furthermore, Claire Raistrick from HR will be happy to help.

Claire Raistrick
Claire Raistrick
Senior Human Resources Manager
[email protected]
Send E-Mail
+49 681 9476-315
Voice Call
OUR APPLICATION PROCESS
job application

Your application - Let's start.

We'll have a first phone call to see if we are a match.

interview

In a face-to-face interview we get to know each other.

contract

Your offer - we are happy to have you on board.

A LITTLE MORE ABOUT YOUR TEAM

Our dynamic Marketing & Communication team members are united in more than their interest in digital trends and technologies. They all value the open corporate culture, the opportunity to let their creativity run wild and work independently, as well as good coffee. There is no “I” in this team, only a “we”. The individual strengths complement each other, such that the work helps each team member grow and support the imc growth path.  

One thing is paramount for working in a diverse team across international locations: trust. There truly is no shortage of trust in this team – nor does it lack enjoyment in day-to-day work.  

GET TO KNOW YOUR COLLEAGUES

Gjis, Marketing Brand Manager, from London explains why his job is the perfect combination of creativity and data analysis and what the show Mad Men has to do with his job.

In this interview, visual designer Maren talks about creating digital training at imc and what is crucial for a successful workday.

Friendly, helpful and enthusiastic about football: get to know our sales consultant Vildan from Switzerland

GET AN IDEA OF WHAT MAKES US SPECIAL
NOT THE RIGHT POSITION FOR YOU?
  • Office Assistant (m/w/d) in Teilzeit
    Juniors, Professionals
    Freiburg
    Business Administration
  • Produkt Manager – Digital Learning Software (w/m/d)
    Professionals
    Essen
    Agile Product Innovation
  • Produkt Manager – Digital Learning Software (w/m/d)
    Professionals
    Freiburg
    Agile Product Innovation
  • More

Strategic Pre-Sales Consultant

Looking for a move from a technical role into the sales space, or maybe you were in a consultancy role and looking for a new challenge in a customer facing environment?

Love challenges - always looking for a silver lining and innovative approach to solve

them ?

Communication is your forte – you like to build meaningful relationships?

Ready to be part of a fun team that gives you independence to do your role?

Then please read on...

 

imc is a dynamic and innovative international Software as a Service (SaaS) Learning Management System (LMS) vendor with over 350 employees across 12 countries and a fantastic collection of well-known global brands in our portfolio.  We are looking for a Pre-Sales Consultant to join our London team.  We have a fantastic team who see themselves as partners to our clients, contributors to our culture by supporting one another, and focused on taking our business on its growth journey.

 

Your Tasks

  • Articulate imc’s portfolio of offerings to potential organisations’ business and technical users
  • Work alongside the Business Development team in comprehending and articulating customer requirements to determine a final set of business requirements
  • Confidently present imc products to organisations either in the pre-procurement or procurement phases
  • Ensure clarity of functional and non-functional details to build and present a technical solution
  • Evaluate tender opportunities and prepare detailed, eye catching responses to RFPs and RFTs during the pre-sales phase, responding to questions, proposal and business case content and RFP follow up meetings and demonstrations
  • Lead follow-up meetings with potential customers to skilfully and authoritatively present product demonstrations

Your Strengths

  • Customer centricity with the ability to think on your feet
  • Ability to effectively demonstrate software solutions with energy and passion to convince prospects of our solutions and key value proposition
  • Excellent written and verbal communication skills; you’re able to work with a wide variety of people and to collaborate with geographically distributed teams
  • Your role will involve using your great personal communication skills.  You will display a systematic approach to contacting prospective clients, and your technical and business understanding will enable you to work together with our technical implementation consultants
  • Scrupulous attention to detail, both in terms of content and presentation
  • Passionate, self-directed, and ready to jump in
  • Some stuff that will be helpful but not mandatory…. a knowledge of API technology, web applications, common data formats, and cloud services
  • Dutch, Swedish or other Scandinavian languages would be an advantage
WHAT YOU WILL EXPECT AT IMC
Flexible Working Hours

As long as your schedule and position allow it, you can work flexible hours

Hybrid Work
Hybrid Working

Working at home or in the imc office? We offer "Full flexibility, but not 100% remote". You can combine the advantages of both worlds depending on your personal preferences.

Training & Development

A dedicated training program brings you closer to your objectives

Employee Events

Not only do we enjoy working together, but we also like to  socialise and celebrate together. In addition, joint activities strengthen the team spirit

DIVERSITY & INCLUSION

Your skills and expertise are our focus, no matter who you are or where you come from. We value diversity, and promote inclusion, and are proud of our diverse teams, so join us and bring your perspective to imc.

ANY QUESTIONS?

Do you want to know more about the job or do you have any further questions? You can get answers of a functional nature from Russell Donders. Furthermore, Claire Raistrick from HR will be happy to help.

Russell Donders
Russell Donders
Head of International Market Development
[email protected]
Send E-Mail
+44 208 065 5215
Voice Call
Claire Raistrick
Claire Raistrick
Senior Human Resources Manager
[email protected]
Send E-Mail
+49 681 9476-315
Voice Call
OUR APPLICATION PROCESS
job application

Your application - Let's start.

We'll have a first phone call to see if we are a match.

interview

In a face-to-face interview we get to know each other.

contract

Your offer - we are happy to have you on board.

A LITTLE MORE ABOUT YOUR TEAM

Together, we work on winning new clients for imc and developing long-term client relationships. We always look after our clients, support their success, and strive to maximise their benefits. It helps that our team comprises versatile colleagues with diverse backgrounds and perspectives, never failing to find the optimal solution in collaboration. 

Despite our ambitious goals, we always acknowledge that we are human, and share emotions and funny moments. Every so often, we also spend our free time together. 

GET TO KNOW YOUR COLLEAGUES

Friendly, helpful and enthusiastic about football: get to know our sales consultant Vildan from Switzerland

Ivana Lee is Managing Director Asia, located in Singapore – sounds like a great title, but what does she actually do all day?

Gjis, Marketing Brand Manager, from London explains why his job is the perfect combination of creativity and data analysis and what the show Mad Men has to do with his job.

GET AN IDEA OF WHAT MAKES US SPECIAL
NOT THE RIGHT POSITION FOR YOU?
  • Office Assistant (m/w/d) in Teilzeit
    Juniors, Professionals
    Freiburg
    Business Administration
  • Produkt Manager – Digital Learning Software (w/m/d)
    Professionals
    Essen
    Agile Product Innovation
  • Produkt Manager – Digital Learning Software (w/m/d)
    Professionals
    Freiburg
    Agile Product Innovation
  • More

Software Learning Consultant

At imc we hire great people and believe it is a very exciting time for the digital learning industry. We work in global but small, self-managing, autonomous teams. We reward our employees for the impact they make, and value the innovative approaches they bring. We are on the look-out for an enthusiastic, energetic individual, who desires a challenging Learning Software Consultant role and who has a passion for delivering successful projects.

As an imc Learning Software Consultant, you will be working on delivering new customer projects, as well as working with our existing customers to deliver ongoing work packages for our leading learning management system and other imc software products.

Your role will involve working closely with both our experienced local team in the London, as well as with our other international colleagues further afield, so you will have great support to develop in the role.

Your Tasks

  • Running workshops with our customers to understand their requirements and provide an insight into solution options
  • Analysing our customers' requirements to form solution designs and specification documents
  • Performing software configurations based on specifications
  • Defining and configure interfaces (batch .csv, SSO, API etc.)
  • Writing test cases and complete end to end testing, as well as supporting our customers in their own testing
  • Diagnosing and reporting system errors as well as test fixes
  • Project management and package delivery using waterfall and agile methods
  • Running training workshops and coaching sessions with the customer’s teams
  • Supporting our pre-sales teams’ activities with running demos, presentations, completing technical tender responses and pitches

Your Strengths

  • Ability to build outstanding relationships with our customers
  • Strong project management experience is a must!
  • Excellent interpersonal and communication skills (written and verbal)
  • Ability to present and run both functional and technical meetings and workshops
  • Problem solving, solution focused mindset with a desire to learn
  • Customer driven with ability to work in a team and autonomously
  • Ability to effectively challenge customers and colleagues
  • Degree qualified in IT related field with relevant experience
  • Understanding of SQL database driven web-based application
  • Experience consulting or configuring of business software systems (LMS)
  • Knowledge of SSO solutions, APIs, and interfacing protocols beneficial
  • The ability to speak German, Swedish or Dutch would be a real plus but not essential
WHAT YOU WILL EXPECT AT IMC
Hybrid Work
Hybrid Working

Working at home or in the imc office? We offer "Full flexibility, but not 100% remote". You can combine the advantages of both worlds depending on your personal preferences.

Flexible Working Hours

As long as your schedule and position allow it, you can work flexible hours

Good traffic connection

With public transport you can reach all our offices easily and conveniently

Employee Events

Not only do we enjoy working together, but we also like to  socialise and celebrate together. In addition, joint activities strengthen the team spirit

DIVERSITY & INCLUSION

Your skills and expertise are our focus, no matter who you are or where you come from. We value diversity, and promote inclusion, and are proud of our diverse teams, so join us and bring your perspective to imc.

ANY QUESTIONS?

Do you want to know more about the job or do you have any further questions? You can get answers of a functional nature from Koven Minien. Furthermore, Claire Raistrick from HR will be happy to help.

Russell Donders
Russell Donders
Head of International Market Development
[email protected]
Send E-Mail
+44 208 065 5215
Voice Call
Claire Raistrick
Claire Raistrick
Senior Human Resources Manager
[email protected]
Send E-Mail
+49 681 9476-315
Voice Call
OUR APPLICATION PROCESS
job application

Your application - Let's start.

We'll have a first phone call to see if we are a match.

interview

In a face-to-face interview we get to know each other.

contract

Your offer - we are happy to have you on board.

A LITTLE MORE ABOUT YOUR TEAM

Your future team comprises a diverse range of colleagues with a common goal: Helping our clients to map their professional development processes in our learning management system with great success. Each team member contributes their individual knowledge and experiences, and the combination leads to success. Willingness to help and a good sense of humour are among the key characteristics our Customer Service colleagues share. 

Mutual respect is the foundation for a great team culture. The colleagues also like to get together after work to discuss projects informally.  

GET TO KNOW YOUR COLLEAGUES

Gjis, Marketing Brand Manager, from London explains why his job is the perfect combination of creativity and data analysis and what the show Mad Men has to do with his job.

From Computer Science to Marketing Management, over to the Film Industry and now Business Consulting. Michele's story is quite unusal. Learn more in the latest job slot.

Ivana Lee is Managing Director Asia, located in Singapore – sounds like a great title, but what does she actually do all day?

GET AN IDEA OF WHAT MAKES US SPECIAL
NOT THE RIGHT POSITION FOR YOU?
  • Office Assistant (m/w/d) in Teilzeit
    Juniors, Professionals
    Freiburg
    Business Administration
  • Produkt Manager – Digital Learning Software (w/m/d)
    Professionals
    Essen
    Agile Product Innovation
  • Produkt Manager – Digital Learning Software (w/m/d)
    Professionals
    Freiburg
    Agile Product Innovation
  • More