Uniqa insurance
Success Story
UNIQA

Resource Saving E-learning, by and for Employees

Logo Uniqa

The UNIQA Group is one of the leading insurance groups in its core markets of Austria and Central and Eastern Europe.
It has around 21,000 employees and exclusive sales partners serving over 16 million customers across 18 countries.

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THE PROJECT
THE CHALLENGE

Wanted: A sales training course that’s learner-focussed and quick to deploy

In the past, training at UNIQA was very hands-on and traditional. The training documents were created by individual employees who were experts in their fields. These courses often took many weeks and months to create. In most cases, they were too long and inflexible and they offered UNIQA’s teams nothing in the way of modern, digitalised learning.

 

 

The company needed a way of harnessing the knowledge of its experts and getting this to its sales teams. This was no small ask, given the employees in question are spread across 18 countries and many work remotely. The solution had to be fast, readily accessible, dynamic and highly efficient.

Uniqa case study
THE SOLUTION

Rapidly deployable, modern e-learning courses – created by employees and trainers themselves

As a trusted provider to UNIQA for over 20 years, imc was the obvious partner for building an online training campus. The campus is a digitalised platform that makes sales training and development programmes more accessible and efficient for employees. Digitalisation of these programmes means that employees can now engage in learning at any time and from any location.

To fill the online campus with content as quickly as possible, UNIQA implemented the imc Express authoring tool. With this tool, anyone can create training content quickly and easily. It was an instant hit with the test group (sales employees and trainers):

 

“imc Express helps us make learning mobile”

 

“The tool is very time and resource efficient”

 

“With imc Express, content can be created quickly and easily using AI”

THE RESULT

imc Express: an easy-to-use authoring tool that streamlines learning

“imc Express is self-explanatory, interactive and multimedia-friendly. It’s actively helping us achieve our goals around voluntary and independent learning,” says UNIQA digital learning specialist Mario Kopic.

 

It does this by taking the hard work out of creating learning content and by delivering modern, interactive learning experiences. The resulting content, which can be accessed from any device, caters to different learning styles, whether visual or auditory.

 

In addition, imc Express allows course authors to collaborate on content – during the actual content creation process. No more time-consuming coordination and feedback processes.

 

The successful implementation of this project in Sales made people elsewhere at UNIQA aware of imc Express. Consequently, departments like Group Operations, Learning & Development and HR are now also making extensive use of the tool for their digital training needs. And what do these departments see as the main benefit of imc Express? Its intuitive usability. imc Express is easy to use, enabling experts to spend more time imparting their knowledge and less time thinking about the tool itself.

Result
fast and flexible elearnings
Content creation
elearnings for and by employees
Feedback
further departments want to use the tool
WHAT OUR CUSTOMERS SAY
Mario Kopic, Uniqa
imc Express is self-explanatory, multimedia-based and interactive.
Mario Kopic
Specialist digital learning
UNIQA
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Arnbeit Leben berlin Brandenburg
Success Story
Arbeit und Leben Berlin-Brandenburg

When Bricklayers and Gardeners Create Their Own Digital Content: A success story starring imc Express

Arbeit und Leben Berlin-Brandenburg DGB/VHS e.V. is a non-profit adult education organization.
It is supported jointly by the Berlin-Brandenburg branch of Germany’s DGB trade union confederation
and Berlin’s adult education schools (VHS). It was initially founded to support the democratic restart
– including by means of political education – after 1945. 

 

Today, its educational and advisory services impart knowledge, promote critical thinking, and encourage participation in society.
It empowers people who are typically disengaged from educational and advisory services and therefore excluded from work and society. 
 

THE PROJECT
THE CHALLENGE

To turn learners with limited literacy skills into producers of learning media.

Arbeit und Leben (English: work and life) Berlin-Brandenburg provides support to people from many backgrounds. These include apprentices, job-seekers, low-skilled workers, and people with limited digital literacy and limited skills in reading, writing, and math.  

 

To combat the skills shortage, it aims to help people from many different (educational) backgrounds through further training and improved preparation for workforce entry. 

 

Accordingly, it trains instructors and apprentices and advises businesses and educational institutions on implementing targeted learning in the workplace. 

 

But it wanted to incorporate modern, digital learning methods into its offering. And for that, it needed a tool that was easy for teaching staff to integrate into their teaching practice. The idea was to facilitate greater long-term retention of knowledge by turning the learners themselves into producers of learning media. 

THE SOLUTION

Collaboration using AI and automated translations

After much comparison and testing, Johanna Lambertz from Arbeit und Leben’s vocational training department chose the authoring tool imc Express.

 

“We were impressed with imc Express right off the bat,” she says.

“The tool is intuitive and easy to use, particularly for people with low literacy and media skills or from migrant backgrounds.  And the great thing for our teaching staff is that its integrated AI takes care of layout, dubbing and translation. What’s also really helpful is the option to summarize things in simple language with its built-in ChatGPT features.

 

What’s more, the integrated image database means that our instructors don’t have to worry about legal issues like copyright. They can prepare their teaching materials and then invite the learners to generate content – which the learners find extremely motivating.” 

THE RESULT

87 new items of learning content in the space of three months

So, how has it all worked out in practice?

 

“The learning units we created in cooperation with the Steinbeisschule Stuttgart school illustrate this perfectly,” Johanna Lambertz explains. “We shot some videos with young apprentices. This content was then used to create learning nuggets showing in detail the steps involved in building a wall. Other learning videos deal with construction site safety, as well as specialist tools and how to use them. 

 

“These subjects are much easier to show visually than explain in words, so the videos are great. We are also currently producing learning content for horticulture under a partnership with the foundation Stiftung für Mensch und Umwelt (English: foundation for Humans and Enviroment) in Berlin that concerns itself with environmental questions.

 

“To give another example: a job centre employee used the tool to create a learning unit that shows her clients how to use the centre’s website. Similarly, the interactive elements, such as multiple-choice questions and flipcards, are ideal for integrating occupation-specific prose styles and specialist vocabulary.” 

 

Five months on, imc Express has been used to create 140 learning nuggets. In addition, 44 instructors are now using the tool on a regular basis. 

 

Arbeit und Leben Berlin-Brandenburg is now looking at using imc Express to support even more learners in sectors such as construction and nursing. To quote Johanna Lambertz:

 

“The potential applications are virtually unlimited.” 

Result
fast and flexible elearnings
Content creation
elearnings for and by employees
Feedback
further departments want to use the tool
WHAT OUR CUSTOMERS SAY
The potential applications are virtually unlimited.
Johanna Lambertz
Vocational Training Department
Arbeit und Leben Berlin-Brandenburg
More about the project

ABConnect - "Connecting work, education, opportunities. Networking, professionalising and strengthening actors in work-oriented basic education for digital teaching".

Responsible for the eVidoe media workshop: Arbeit und Leben Berlin-Brandenburg DGB/VHS e.V.

Funding rate of the funding body: 
The ABConnect project (funding code W1497BAOG) is funded by the Federal Ministry of Education and Research as part of the "National Decade for Literacy and Basic Education 2016 - 2026".

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