Are you ready for digitalisation?
More than 117,000 employees in the BASF group strive to contribute to the success of their clients from virtually all sectors and almost all countries worldwide.
We have collated the portfolio in six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions.
In 2019, BASF achieved worldwide revenues of around EUR 59 billion.
Needs assessment for the
The digital transformation is shaking up almost all business processes. It is both a challenge and an opportunity for companies. BASF has rolled out digitalisation training worldwide to upskill all employees. In the first instance, this involved finding out the degree of digital readiness among the workforce.
The goal was to go beyond a strict needs assessment and also give the employees the opportunity to test their own knowledge. Intuitive operation and time-efficiency were crucial requirements for the solution.
An assessment for all target groups
The digital readiness check is used to assess all target groups. Based on the test, subsequent professional development measures can be tailored to the users’ starting point.
The app can be accessed from all devices, and be used from the office computer or the mobile phone. The readiness check measured the user’s competence in five subject areas: mindset (growth or fixed), business models, collaboration, agile methods and technology & analytics.
Rather than testing knowledge based on abstract facts, the digital readiness check uses specific examples. That makes it easier for the user to transfer any new knowledge acquired to their daily life, and ensures that all employees understand the core of the questions.
Kick-starting the transformation
The digital readiness check enabled the professional development organisers at BASF to quickly and clearly determine the standard of the employees’ digital education. Knowledge gaps were revealed and learning needs identified.
The test allowed employees to reflect on how much they actually know about digitalisation and digital work methods, and what else there was for them to discover. The readiness check therefore became the foundation for the subsequent group-wide education initiative aiming to enable all employees to utilise digitalisation for their own work in a smart way.
The digital readiness check is also available to the public at: https://basf.trainfordigital.com/
Modern training for heterogeneous
Headquartered in Hamburg-Eppendorf, Eppendorf AG develops, produces and distributes products and services for laboratories all over the world. These products are often used in the pharmaceutical, biotechnology and food sectors.
The company is the world market leader in many areas of laboratory technology. Across its global operations, the group has more than 3,000 employees at 34 locations.
Knowledge acquisition in record time
Increasing legal requirements, fast global growth, more employees, a more extensive portfolio and a shorter time to market – A few years ago, Eppendorf AG faced all of these challenges. They all require both employees and external service providers to acquire the knowledge necessary to offer customers competent and needs-based advice in record time as soon as new products or services are developed.
Mastering these challenges is even harder when old-fashioned and time-consuming training processes slow down progress. This is where the professionally set-up blended learning concept within a cloud-based solution comes to the rescue.
An open professional development concept
As part of an integrated e-learning strategy, the imc Learning Suite was implemented across the entire company as “Eppendorf Academy”. Hosting in the Microsoft Azure Cloud ensures virtually unlimited scalability and immediate availability
The objective was to systematically complement or replace existing face-to-face training courses with e-learning offers to create a blended learning experience.
The imc authoring tool “Content Studio” was chosen for the creation of interactive and multimedia learning content.
90 % of users rate the courses
Obtaining continuous feedback from the course participants was a priority for Eppendorf AG, and this facilitated swift identification and rectification of gaps in the content.
Moreover, the dialogue with the learners serves to review directly to what extent the content shown helped the learners perform their daily tasks, and where further improvements were needed.
The participants’ feedback is impressive: A staggering 90% of users to date rate the courses as helpful or very helpful.