case study learning management system customer reference sg automobil ag
Case Study
S&G Automobil AG

Learning management system helps
cut red tape

case study learning management system customer reference sg automobil ag

S&G was founded in 1898. In 1998, on its 100-year anniversary, it was renamed S&G Automobil AG.

The subsidiary S&G Automobilgesellschaft established in 1990 is now the biggest Mercedes-Benz representative in Saxony-Anhalt. Today, around 1,400 employees including almost 300 trainees and apprentices at 11 locations in Baden-Wuerttemberg and 8 sites in Saxony-Anhalt ensure that we keep our promise every single day:

“With S&G, you are in for a good drive.” 

DAS PROJECT
THE CHALLENGE

Meeting documentation obligations
with mobile learning

S&G wanted to bring the company’s professional development and training measures up to date and drive digitalisation. The objective was to quickly and directly provide information to around 1,300 employees across 19 locations. This required reductions in email traffic while ensuring that employees really do receive information on training courses. Furthermore, all employees regularly need to complete training courses on topics such as money laundering, compliance and data protection. This process was to be uniform and clear to map. 

In addition, solutions were needed to equally train employees without permanent access to a desktop computer. 

case study learning management system customer reference sg automobil ag
THE SOLUTION

Uniform processes and time-savings 

The solution came from imc, featuring a central platform and the learning management system – which S&G named “Lernwelt” – world of learning.  Once implemented, the LMS ensured that employees actually receive information and are able to complete the right training courses. 

The allocation of training courses and instructions is automated, and employees are assigned groups and receive course information and bookings automatically depending on the group they belong to. For instance, an automated reminder is sent out when its time for an employee to refresh their training on a particular topic. 

case study learning management system customer reference sg automobil ag
THE RESULT

“Lernwelt” brings greater acceptance

S&G was able to achieve some of its goals immediately after implementing the LMS: The paper and email overload decreased significantly. S&G intensively uses the automated allocation, and automatically assigns advanced training and instructions or sends out reminders for mandatory training to individual user groups. This also simplifies verification and documentation of mandatory training on topics such as money laundering, compliance, and data protection. 

 

The fact that employees can now register for training courses directly rather than having to go through their line manager also helped to cut administration costs. Moreover, transitioning some of the face-to-face training to an online format resulted in major time savings.  

 

The Content Studio also helped to improve course quality, and employees highly appreciate the training units designed by their own colleagues. This boosted acceptance of the LMS. 

case study learning management system customer reference sg automobil ag
Target audience
1400 employees at 11 locations
Tools
LMS & Authoring
Achievement
Measurable business improvement
WHAT OUR CUSTOMERS SAY
Our employees are very proud of their own content created in Content Studio. That definitely boosted acceptance of the LMS.
Christian Mai
LMS Project Owner
S&G
INFOS & DOWNLOADS

Find our more about S&G and further details about the LMS-implementation in the interview of the article series LMS Hot Topics.

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case study compliance training customer reference audi ag
Case Study
Audi AG

A slightly different kind of
compliance training

case study compliance training customer reference audi ag

Audi is one of the leading German premium automobile manufacturers. Based in Ingolstadt, Germany, the company has been producing top-end vehicles since 1909 and is now part of the Volkswagen Group.

With more than 91,000 employees in locations around the world, Audi generated revenues of EUR 59 billion in 2018.

THE PROJECT
THE CHALLENGE

Motivation for an unloved topic

When employees hear the word “fraud” or find out that they need to attend compliance training, enthusiasm tends to be rather modest. Learners often already dismiss the training before it even starts. 

 

Yet, in recent years – and in relation to the diesel issues – it became apparent that employees in the automotive sector are not immune to gaps in their knowledge about fraud prevention or detection.

That is why Audi decided to take an unconventional approach to compliance training that would ensure a clear understanding of the necessary knowledge while aiming to make the training fun.

case study compliance training customer reference audi ag
THE SOLUTION

Web-based training of a different kind

“Welcome to Fraud City. The city “eats” its residents – skin, hair and all. We hope you’re up to it. Enter at your own risk.” This intro sounds ever so slightly different to the traditional “Click here to start your training”.  


The entire web-based training course with motion design adopts the style of “Sin City”, and takes the brave participant to a corrupt city full of dangers and suspect colleagues – accompanied by Detective Fraudless who is always on the brink of solving yet another crime and starts off by explaining the rules.

As the employee navigates through the training course, the criteria for identifying cases of fraud are revealed, as are the behavioural patterns that call for special attention. 

case study compliance training customer reference audi ag
THE RESULT

Positive feedback on the intranet

Screenshot of Fraud City

Audi demonstrated great courage with this unconventional concept – and reaped the rewards: The elaborate and polarising concept leaves a lasting impression, creating a buzz among almost all employees. Similarly, the intranet feedback was predominantly positive, and many employees praised the web-based training, as Laura Schumacher from the Audi training department confirms. 

  • “Great job! This makes ‘learning’ fun!” 
  • “Very pleasant WBT, executed superbly. That’s what I’d call modern. Let’s have more of this.” 
  • “I thought the presentation of the WBT as a homage to Sin City with L.A. Noire elements was extremely original. A great example for knowledge transfer in an entertaining package. Keep it up!!!” 
  • “We need a lot more web-based training in this style.  It gets the message across in an entertaining and easy-to-understand manner, well narrated with cool stories!” 
Target audience
worldwide > 90,000 employees
Learning format
Web Based Training + Trailer
Experience
Film Noir & Sin City
WHAT OUR CUSTOMERS SAY
Icon representing Avatar Quiz apps
Compliance training is always a tricky subject. For this WBT though, we received very favourable feedback from our employees!
Laura Schumacher
Trainingsverantwortliche
Audi AG
INFOS & DOWNLOADS
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