Press Release

At the Top: imc AG and BASF SE Receive GOLD 2019 Brandon Hall Award

Leading e-learning provider imc and chemical company BASF SE received one of the most coveted gold medals at this year's Brandon Hall Group Learning Awards for the learning app "My Digital Basecamp."

Saarbruecken, 09.09.2019

How can digitalisation be anchored in your company? The chemical company BASF asked itself this exact question then commissioned leading e-learning specialists imc AG to develop a competency and skill development solution. The solution was ‘My Digital Basecamp, a custom web app which just received the Gold Award for "Best Advance in Competencies and Skill Development" at the 2019 Brandon Hall Excellence Awards.

 

"My Digital Basecamp" has allowed BASF employees to undertake a ‘digital expedition’ of sorts as part of the company's journey into digital transformation. "We want to drive the digital transformation together with our employees. With our offerings, such as the Digital Basecamp, we want to make this topic as tangible as possible, actively involving colleagues and getting them excited about upcoming opportunities," explains Martin Stork, BASF Head of Workforce Enablement. "We not only impart knowledge on technological aspects, but also on new ways of working” he says.

 

"The Brandon Hall Awards are the Oscars of the international e-learning industry," explains Sven R. Becker, imc Executive Board member. "It is always an honour to receive such an award and we are particularly pleased that we have been able to do so together with BASF. This project was very intensive for both sides, as we had to resort to creative workshop methods, such as, design-thinking during the conception phase and also design the entire project approach in an agile way to be able to verify the quality of the results at any time throughout the project. Therefore, we are even more pleased that the judges honoured this great result with the highest possible award".

 

“The Brandon Hall Group Excellence Awards programme has recognised leading organisations for the past twenty-plus years for the latest trends in Human Capital Management,” said Rachel Cooke, Brandon Hall Group COO and leader of the HCM Excellence Awards Program. “The initiatives that were honoured are not only innovative but fit the unique needs of the business and create truly remarkable success stories.”

For 26 years, the Brandon Hall Group has honoured outstanding achievements in areas, such as, learning and development, talent management and executive development. Each year there are several hundred submissions, of which only approx. 20% are awarded either bronze, silver or gold medals. Criteria, such as design, user-friendliness, clear objectives, measurability and innovation are decisive in the judges’ evaluation.

imc

With more than 20 years experience, 12 international locations and 300 employees, imc is the leading full-service provider for digital training. Experts in the fields of technology, e-learning content and strategy work hand in hand to provide holistic and customized e-learning solutions - worldwide. 1,200+ commercial enterprises, government organisations and educational institutes with over 5 million users around the world rely on imc's holistic and bespoke solutions. 

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Kerstin Steffen
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Nadine Kreutz
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Press Release

imc and Linde Receive Gold Award for Serious Game

Distinction for Best Learning Programme at World Media Festival in Hamburg

Saarbruecken, 16.05.2019

At the 20th World Media Festival on 15 May 2019 imc AG was honoured with an award for the innovative Serious Game "City of Goods". The Jury of the Television & Corporate Media Awards awarded imc an intermedia-globe Gold Award in the Learning Programmes category. imc designed the learning game "City of Goods" for its customer Linde Material Handling GmbH for the training of warehouse employees. 

 

Every year, the expert jury of the Television & Corporate Media Awards honours outstanding solutions from the areas of TV and Corporate Media on an international level. Applications from the fields of information, education and entertainment that can be submitted in 14 different categories are considered by the jury. The focus of the experts lies on creativity, technical excellence, comprehensibility and target-group-oriented communication when it comes to selecting the best applications. 

 

„ We feel honoured to receive this award together with our customer Linde at the World Media Festival “, states Sven R. Becker, Member of the imc Board responsible for Sales, Marketing, Corporate Communication and Content. „Serious Games currently are an important trend in e-learning. We absolutely consider Linde as digital champion when it comes to using digital learning strategies and innovative learning methods. It is great that we are able to support this approach by providing, implementing and introducing creative learning content. 

 

In the serious game "City of Goods" the learners walk through a virtual warehouse, where they become familiar with different work steps. During conversations with logisticians, they learn what challenges await them at the various stations and that they are supposed to solve without any help. The learner receives points for correctly solved tasks and loses points for incorrectly solved challenges. This playful learning approach helps employees to develop experiential knowledge which they can apply more easily in reality than knowledge learned by heart. 

imc

With more than 20 years experience, 12 international locations and 300 employees, imc is the leading full-service provider for digital training. Experts in the fields of technology, e-learning content and strategy work hand in hand to provide holistic and customized e-learning solutions - worldwide. 1,200+ commercial enterprises, government organisations and educational institutes with over 5 million users around the world rely on imc's holistic and bespoke solutions. 

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Kerstin Steffen
Head of Global Marketing & Communications
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Nadine Kreutz
Communication Manager
Press Release

Working with imc Learning Suite Becomes More Flexible and Intuitive

With Release 14, imc Introduces the Latest Version of its Learning Management System

Saarbruecken, 14.05.2019

Version 14 is out of the box! imc AG presents the latest version of its Learning Management System (LMS) to international customers and prospects in May 2019. With the new release of the imc Learning Suite, it is now even easier to create and manage individual learning paths. Additionally, the Learning Suite sports a new, modern design and improved user experience. In particular, the options for flexible adaptations and configuration options have been improved and expanded.

 

Making education and training as simple as possible: this is the mission that drives imc. "We want to offer a learning experience that truly meets the requirements and needs of learners. That is why it was particularly important for us to create a user-centric system that better reflects highly complex processes and can be used intuitively at the same time," says board member Sven R. Becker, who is responsible for Sales, Marketing & Communication and Content at imc.

 

Dr. Wolfram Jost, imc’s board member for Product Development, confirms that this release once again sets the focus on increased value for the customer: "Before we develop anything new, we always have to make a step towards the customer and ask ourselves: Does this innovation benefit the customer? As part of imc's 360-degree strategy, which integrates all teaching and learning processes into the imc Learning Suite, we focus even more strongly on the user.”

imc

With more than 20 years experience, 12 international locations and 300 employees, imc is the leading full-service provider for digital training. Experts in the fields of technology, e-learning content and strategy work hand in hand to provide holistic and customized e-learning solutions - worldwide. 1,200+ commercial enterprises, government organisations and educational institutes with over 5 million users around the world rely on imc's holistic and bespoke solutions.

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Kerstin Steffen
Head of Global Marketing & Communications
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Nadine Kreutz
Communication Manager
Press Release

Dr. Wolfram Jost joins imc AG as new member of the Board responsible for Product Development and Strategy 

imc’s product portfolio will be oriented towards the future 

Saarbruecken, 24.04.2019

With the appointment of the internationally renowned software architect Dr. Wolfram Jost to the management of Scheer Holding, the product portfolios of Scheer GmbH, Scheer E2E and imc AG will be oriented towards the future. As part of his management activities within Scheer Holding, Jost also assumes the role of Chief Product Development and Strategy Officer at imc, effective 15 April 2019. He will be responsible for the software development of the full-service provider for digital training. Dr. Jost was Technology Director of Software AG until January 2019. He will make sure that imc is in the best possible technological position, particularly in the field of software architecture. 

 

With this step, imc is following the strategic growth and innovation course of the entire Scheer Group. This also includes the appointment of Dr. Wolfgang Wahlster, a strategic consultant in the field of artificial intelligence.  

Prof. Scheer says the appointment of Dr. Jost will provide the Scheer Group with important new expertise. "Dr. Wolfram Jost has gained extensive international experience as Chief Technology Officer of Software AG over the past ten years. I am confident that his product and market understanding will significantly carry forward our companies on their ambitious growth path". 

 

Christian Wachter, spokesman of the imc board, is also highly pleased about the appointment. “We are not obliged to reinvent digital learning, but we want to continue to be the first provider to bring technical innovations into productive use. With his technical know-how and international experience, Wolfram Jost will give our business an enormous innovation boost". 

imc

With more than 20 years experience, 12 international locations and 300 employees, imc is the leading full-service provider for digital training. Experts in the fields of technology, e-learning content and strategy work hand in hand to provide holistic and customized e-learning solutions - worldwide. 1,200+ commercial enterprises, government organisations and educational institutes with over 5 million users around the world rely on imc's holistic and bespoke solutions. 

PRESS CONTACT
Photo of Kerstin Steffen
Kerstin Steffen
Head of Global Marketing & Communications
Photo of Nadine Kreutz
Nadine Kreutz
Communication Manager