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  • Digital Learning in the automotive industry

    Digital Learning in the automotive industry

    Radical changes in technology require new solutions

Automotive industry

To keep one step ahead in a competitive environment, car manufacturers and automotive industry suppliers must always keep their know-how one step ahead of other producers. Alongside traditional values such as safety and quality, new developments like infotainment and electric mobility are becoming ever more important for the end-customer. Investments in employee education are therefore all the more important so that they can meet these new challenges head on.

The focus for car manufacturers and component suppliers

Lightweight construction instead of steel

  • The electric cars of the future achieve a greater range the lighter they are
  • Lightweight construction techniques with carbon fibre and synthetic materials require completely new technologies
  • Employees require completely new technological skills

From car manufacturer to „mobility service provider”

  • Car sharing in combination with public transport is in growing demand
  • Increasing environmental awareness and a change in our society’s values requires new concepts
  • The car is losing its importance as a status symbol
  • Change means a shift in culture for employees

Car IT, driver assistance, telematics and infotainment

  • In future the car will become a “travelling device”
  • Route optimisation and avoiding traffic jams through communication with other cars and the environment
  • The prognosis is for more autonomous driving
  • IT know-how is becoming more and more important

Production without schedules and production lines

  • 3D visualisation and working hand-in-hand with robots is the future of production
  • Predictive process control recognises source of errors and finds solutions itself
  • The planning of manufacturing and logistics processes and their control merge together

The electric car

  • 1 million electric cars by 2020: that’s the aim of the Federal Government in Germany for example
  • E-mobility is quiet, environmentally friendly and protects scarce resources
  • The current challenges are: too expensive, limited range and long charging times
  • Building know-how, electric technologies and performance support

The range of models keeps growing….

  • Important generational change in the larger segments (from internal combustion engine to electric cars)
  • New models for new niche segments: high performance sports cars, airy soft-tops and many SUV’s
  • Permanent product training for ever shorter product cycles

Our automotive training topics

IMC has worked for nearly 20 years with customers in the automotive sector. During this time we have gained comprehensive knowledge in the sector and developed to the benefit of our customers. A wide offering of training measures is the result: it makes the necessary growth in knowledge for employees possible and their on-site training support.

We assist you with comprehensive expertise, sector knowledge and a pioneering spirit amongst other things with the following topics:

  • Product training

    Electronic technologies, lightweight construction & IT. Thousands of employees world-wide must be comprehensively trained. 

  • Cultural change

    Decision makers and management must be made fit for the changes ahead so that they themselves become the agents for change. New roles and functions will be created. The people who occupy these roles need a new mind-set (for example service customer orientation) 

  • Project management

    The automotive sector is one of the most project intensive sectors with high levels of product complexity and variety. Quality standards, costs and deadlines must be adhered to.

  • Quality management

    Quality management audits are one of the central instruments for the long-term safeguarding of added value in the automotive sector – whether internally or with suppliers, whether as a system audit in accordance with ISO/TS 16949:2009 or IATF 16949:2016 or as a process audit in accordance with VDA 6.3. Training for further, central methods such as forward quality planning in accordance with APQP or the initial sample check in accordance with PPAP support day-to-day work in the automotive industry. 

  • Process and supplier audits

    Process and supplier audits aid the choice and evaluation of new or existing suppliers. At the same time supplier audits serve the targeted development of suppliers and help to improve understanding and cooperation at the interface between customers and suppliers. 

  • Legal questions

    Training is available on the ever more complex topics of contract agreements, general terms and conditions, liability for default on delivery, quality assurance agreements, claims for defects, warranties, guarantees, product liability, tool agreements, confidentiality agreements, international delivery relationships, foreign law, UN purchase rights, insurances, compliance, anti-trust law etc. 

  • Performance support

    Performance support and on-the-job training make sense in a number of places: for the customer relating to the differing types of car with car sharing, with dealer service training in the workshop etc. 

  • Dealer performance in sales and service

    Car dealers also need comprehensive training in order to be able to sell new models. In addition, services in maintenance and repairs with new technologies must be supported with performance support


  • Dealer performance

    Mobility never stands still. Car dealers worldwide must be trained regularly on new models, technical basics and how the customer advice process works in order to deliver optimal performance ...

  • Dealer performance

    ... from a digital warm-up over a team workout and up to the closing performance check: an interactive trail for ambitious sales staff leaves them with the great feeling of having completed a “work-out” ...

  • Dealer performance

     ... daily tasks in the style of a fitness challenge appeal to their ambition and challenge them to reach a defined target within a fixed time-frame.

  • Product training

    Standard versions are outdated. Customers are demanding cars with more individuality than ever. Car manufacturers’ employees must be trained regularly on new components and service bundles ...

  • Product training

    ... From the next generation sound system to a performance increasing power kit: 15 minute, emotionally charged e-learning modules make an experience of the highlights ...

  • Product training

    ... whether or not the learner sees a video, hears an audio track or is getting to know the details of a product feature: each training element should increase their pulse rate. This way the training becomes a race track and sportiness, dynamism and individuality become part of the DNA of each employee.

  • Design cultural change

    For an age of electric mobility much more is needed than battery operated cars. Pre-conceived ideas such as “it’s too expensive” or “not enough range” need to be challenged. End customers, car manufacturer managers as well as mechanics need a common mind-set ...

  • Design cultural change 

    ... The electric mobility project „MEMO“ (Media supported learning and collaboration services for electric Mobility) is intended to help prepare for the change with corresponding information material ...

  • Design cultural change 

    ... in interactive e-books on the topic of electro mobility employees of car repair workshops learnt about the installation of electric motors or more on their range with the help of embedded videos, illustrations and knowledge tests.

What the experts say about sector trends

  • • It is hard for us to find the right qualifications, especially in the area of professionals, because brand new technologies have not existed for very long. It is therefore difficult to find people who have the necessary experience.

    Recruiting Specialist Katrin Schröder, BMW



  • It looks as though we will experience the greatest change that the car has seen in its over 120-year history

    Prof. Ferdinand Dudenhöffer, Manager, Center Automotive Research University of Duisburg-Essen, Germany



  • From the view point of the internet, the car will become a travelling device that I can make use of, much as I do with smart phones today.

    Hanno Schellenberg, Expert CarIT, NTTData



  • In the medium term we will change from a classic automobile manufacturer to a provider of mobility products and services.

    Jochen Frey, Press Officer at BMW



  • The area of car IT is a market that will change dramatically in the coming years.

    Kerstin Thinnes, HR Senior Consultant NTT Data



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