IMC and Linde Receive Gold Award for Serious Game
27. May 2019
Distinction for Best Learning Programme at World Media Festival in Hamburg
At the 20th World Media Festival on 15 May 2019, IMC was honoured with two awards for the innovative Serious Game "City of Goods". The Jury of the Television & Corporate Media Awards awarded IMC an intermedia-globe Gold Award in the Learning Programmes category. Additionally, IMC received the Grand Award for best submission in a major category. IMC designed the learning game "City of Goods" for its customer Linde Material Handling GmbH in order to train warehouse employees.
Every year, the expert jury of the Television & Corporate Media Awards honours outstanding solutions from the areas of television and corporate media on an international level. Applications from the fields of information, education and entertainment can be submitted in 14 different categories; all are considered by the jury. The experts’ focus is on creativity, technical excellence, comprehensibility, and target-group-oriented communication when it comes to selecting the best applications.
“We feel honoured to receive this award together with our customer Linde at the World Media Festival,” says Sven R. Becker, Member of the IMC Board responsible for Sales, Marketing, Corporate Communication and Content. "Serious games are an efficient training format for employees. It is great that we can support this approach by providing, implementing and introducing creative learning content. We absolutely consider Linde a digital champion when it comes to using digital learning strategies and innovative learning methods. That’s why we’re delighted to be recognised together with Linde with these two rewards for outstanding creativity.
In the serious game "City of Goods," the learners walk through a virtual warehouse, where they become familiar with different work steps. During conversations with logisticians, they learn what challenges await them at the various stations. They are supposed to solve each challenge without any help. The learner earns points for solving tasks correctly and loses points for incorrect attempts. This playful learning approach helps employees develop experiential knowledge, which they can then apply more easily in reality than knowledge learned by rote.
At this year's World Media Festival, 789 entries from 34 countries were submitted. Further information about the festival can be found at www.worldmediafestival.org.