LECTURNITY wins Bronze Brandon Hall Learning Technology Award
Saarbrücken, 30th April 2010 – IMC, a leader in innovative learning, won a coveted Brandon Hall bronze award for technology excellence in the ‘Rapid Authoring’ category. IMC’s win for “LECTURNITY” was announced on Thursday, April 29. “Until now, screen grabbing and the use of object‐based recording have been perceived as opposites. With the release of LECTURNITY 4 we combined these two worlds together into one solution”, says Dr. Wolfgang Kraemer, Chairman of IMC AG, “We are very proud that our work has been recognised by Brandon Hall in this way.”
Object‐based recording enables enhanced search functionality
Thanks to object‐based recording LECTURNITY offers far more than a traditional screen recording tool. LECTURNITY not only records your screen but also effectively “understands” what is being recorded. All texts within the recorded contents on the screen will be automatically read in using embedded Optical Character Recognition (OCR) technology. The contents are then automatically structured and indexed to make them searchable by the learner. If learners are only interested in a specific part of a presentation, they simply enter the relevant search term into the search box and LECTURNITY will find the appropriate sequence. This puts an end to hour‐long searches and to the need to categorize content in painstaking detail. Thus, LECTURNITY is saving time and money and supporting the learner in finding specific information.
As presentation recordings are no longer considered exotic, IMC dramatically reduced the price in August 2009. The software is now affordable for everyone, at 149 Euros, and is easily available in the international online shop.
The Brandon Hall Excellence in Learning Technology Awards are presented by Brandon Hall Research, one of the leading research firms in training and development. The Learning Technology Awards program showcases innovations in the products in the marketplace for creating and managing learning, talent, and performance. “These outstanding tools and systems propel the learning profession forward,” said Brandon Hall, Ph.D., chairman of the Awards program. “These innovative products let customers make learning faster, better, and easier.” The entries were evaluated by independent judges around the world.
About Brandon Hall Research
Brandon Hall, Ph.D. is the CEO of Brandon Hall Research and author of the ground-breaking “Web-Based Training Cookbook.” Since 1992, Brandon Hall Research (www.brandon-hall.com) has been providing independent research reports and expert advice on using technology in learning. Brandon Hall Research conducts Awards programs each year to recognize the best in innovative learning.
