Yet another DAX30 enterprise on the customer list of Germany’s top learning management provider IMC AG

Saarbrücken, September 13, 2006 – The German chemical company BASF has decided to implement IMC’s Learning Management System CLIX®. The decision was already made in the end of 2005.
IMC AG ranks among the top vendors of advanced learning management solutions and has a majority of DAX30 companies on its customer list.

BASF deploys CLIX® as an application service providing solution (ASP) managed by IMC. By sourcing out the operation of the learning platform BASF follows a major trend IMC already identified last year for the market of large enterprises. In the first stage of the rollout the BASF learning management system will be offered to all European group affiliates; for this CLIX® provides the platform languages German, English, French, Spanish, Italian and Portuguese. According to the evaluation of BASF IMC has been selected among other international vendors because with CLIX® the company provides an independent and open integration architecture for ERP environments, and was able to present the most powerful and technically mature multilanguage solution. Dr. Wolfgang Kraemer, spokesman of the management board, about the successful pitch: ”It is rarely possible in these days to get another major company for a corporate learning solution with potentialities, especially in Germany. Most companies already have a solution, and I am glad to say that a majority of them are already clients of IMC. We are very pleased with getting another DAX client with BASF. This success validates our strategy to be a specialized provider of advanced learning management solutions with a focus on technological excellence and innovation. Especially for large enterprises the reduction of “time to competency” is becoming a core competitive issue. Short-term implementation and calculable project complexity are additional USP’s of IMC’s solutions and professional services”.